Unilever has reinforced its commitment to eCommerce with the purchase of Dollar Shave Club, and other male hygiene products, founded in 2012. could be closed for a staggering $1 billion (approximately €900 million), although Unilever has not yet revealed the exact amount.
one of the multinationals would have approached Dollar Shave Club some time ago, and the talks led to an agreement whereby the multinational offers the opportunity to connect to its international brand and distribution channels.
What is Dollar Shave Club
Founded in 2012, Dollar Shave Club offers products from categories such as razor blades, wipes, grooming products or men’s items, and has well-known brands among them. Its evolution has been in crescendo: last year it billed 152 million dollarss (about 140 million euros), and its sales volume has not stopped growing this year. It currently has a total of 3.2 million subscriptions to its shipping services for recurring purchase products (such as razor blades).
According to some media, some voices belonging to the startup believe that: “Dollar Shave Club gives Unilever a unique perspective on the men’s grooming and personal care category.” For its part, the multinational would enter the modality of trade by subscription, by which the consumer can access differentiated products or services upon payment of a monthly fee. Likewise, it would also benefit from the client base of the men’s hygiene company.
Unilever plans to keep the CEO of Dollar Shave Club, michael dubin, in transition and has no plans to make any executive changes in the near future. Dubin has been the creative face of the company, and an important part of the brand. In the same way, the startup would also continue to maintain its headquarters in California and the innovative spirit that it demonstrates with presentation videos like this one.
The deal, which according to the media would close in the third quarter, also represents one of the largest deals in history for an e-commerce company.
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