How Fotocasa works: keys to the success of its real estate portal

It is well known that photohouse It’s one of the real estate marketplaces most important in the Spanish digital market and one of the most popular. In the following information we talk about its particularities and we make an analysis of the best and worst that we have found on its platform.

One of the leaders in the real estate sector in Spain

Fotocasa can be considered one of the undisputed leaders in its business sector. Basically, it is a real estate portal specialized in the buy and sell Y rental of houses of second hand, new construction, Vacation Rentals and also for to share.

From the same platform they highlight that they have the largest offer on the market, both for sale and for rent. It should be noted that it generates traffic of 5.9 million of unique visitors per month, with 20 million monthly visits (62% of visits come from mobile devices). Likewise, and according to the company itself, every day it is visited by an average of 493,000 unique users and adds 620 million page views per month.

Fotocasa is also from Schibsted Spain

Fotocasa.es emerged in 2004 from the merger of the real estate website with the same name, created a year earlier by the Canadian company Trader Segundamano, and the portal vivendum.com. Fotocasa currently belongs to the largest classifieds and job offers company in Spain.

Schibsted Spain is part of the international group of Norwegian origin Schibsted Media Group. And in addition to managing fotocasa, it also directs other of the best-known portals in the country: vibbo, infojobs.net, room, cars.net, motos.net either .

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Information, information, information: the secret of Fotocasa’s success

Perhaps one of the main qualities that could characterize Fotocasa is the quality and quantity of information it offers, which can help users make an appropriate decision when purchasing a property.

For example, the description of the published announcements is probably one of the more complete that one can find in a real estate portal. In addition to including the basic characteristics that correspond to each advertisement, it includes a section in which you can view the nearby points of interest to housing -such as schools and hospitals- and what means of transport -be they train, metro and tram- connect with other areas. It even indicates if the property has any special certificate.

Fotocasa also offers data on the evolution of housing prices

And not only that. Apart from the detailed descriptions, he also compiles monthly the some data that can serve as a reference and that speak about the evolution of the average price of housing, both for sale and for rent.

As if that were not enough, Fotocasa also publishes a to advise users. In it, a series of articles and contents related to the property management and maintenance (buying, renting, mortgages and finances, how to decorate your house, energy issues, etc.).

How Fotocasa works: an intuitive design

Regarding the general design, the design is more or less what you would expect from a real estate portal, so it can be said that it is quite intuitive. It consists of a main search box and, at the bottom, other additional links that allow quick queries of real estate by city or a large section with an image that leads to the blog.

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However, if there is something we should criticize about it, it is the typical horizontal banners at the top or page stealer ads that appear on the right side of the web and remain there firm and immovable even if we move or scroll up or down with the mouse. It is very difficult to avoid them and that any wasted click opens another page with unwanted advertising.

Flexibility in supply and demand

The truth is that apart from what was said above, another of the keys to how Fotocasa works lies in features that are sure to be very useful to users. For example, in addition to having an option for professionals who are looking for real estate, there is the option to see the website in english or german for foreigners looking for housing in Spain and thus find it easier to move around the web.

And if we refer to the property proposal offered by the Fotocasa website, the price range that it proposes is rather wide:

  • Rental: since 150 until €6,000
  • Sale: 50,000 until the €4 million
  • Share: Since 25 until 1000 euros

Fotocasa: a free service with interesting features

The great attraction of how Fotocasa works – and surely influences its popularity or success – is that it is a service of very low cost. For any of the mortals, it allows you to publish free ads or contact advertisers via email or telephone. It is the only platform that has a integrated chat that allows a more fluid communication between bidders and applicants.

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In summary, the Fotocasa website is a very good option for anyone looking for some type of property. Let us remember that it not only proposes very interesting featuresbut it is a service that, after all, as we have already said, does not have costs for the user.

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