With a total of by search engines, Yandex dominates in Russia. It is the and also the most visited website. More than 5,600 direct employeespresence in countries such as Ukraine, Belarus, Kazakhstan and Turkey and offices in the United States, Switzerland or Germany, among others, Yandex is the largest Internet company in a country with more than 143 million inhabitants, and in which a .
Ruben Cane summarizes the most important aspects of Yandex in this video:
What is Yandex: history
This search engine arose in 1993 as the development department of , but it was in 1997, before Larry Page and Sergey Brin created Google, when this was launched web search engine created in Russia, in the Russian language, by and for Russians. Three years later they starred in the first advertisement for an Internet company on state television and in 2003 the company, which is currently considered the largest Internet company in Russia, started to be profitable.
Its main competitor is Google Russia, which reaches 32.8% of the traffic generated by search engines in the country. Far behind is Mail.ru, with 6.2% and the remaining 2.1% corresponds to other search engines such as Rambler.ru. So if you have interest in the Russian marketyou absolutely have to position yourself in Yandex.
Although it is the undisputed leader, Google has gained ground in recent years. In 2012, the traffic generated by the search engine of North American origin in Russia accounted for 22.6% compared to 66% for Yandex, and the distances have reduced somewhat.
What is Yandex: its name
As explained on the company’s own website, in 1993 Ilya Segalovich and Arkady Volozh created the word that gives the search engine its name. Arkady had started a new version of a search program and wanted to give it a try. original name.
So Ilya sat down with a blank sheet of paper and wrote down the words that described the essence of that program: “search” and “index.” And in this way it appeared Yandex: an abbreviation for “yet another indexer” (“another indexer”) Arkady proposed to replace the first two English letters (Ya) with the Russian letter Я (“Ya”). As a result, the program was named Яndex (Yandex).
Wide variety of services
In addition to a search engine, Yandex offers other services, in the style of its Western competitors, such as Google or the dying Yahoo: News (Local, national and international news; Market (shopping comparator); maps; Traffic (real-time traffic monitoring system);Disk (cloud storage system); Music (music streaming service); Images (image browser); Yandex.Video (video search engine); Y Yandex Metric (analytics tool for advertisers).
What more could you want? Will it continue its expansion to other countries? At the moment they are trying to enter Argentina, where they have found that their name is registered by another company. Let’s give it time.
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus