we call drive-to-store to all marketing actions that aim to bring consumers closer to physical points of sale, relying on the use of the Internet and mobile technologies. Explaining it in a less technical way, the drive-to-store is a way to capture the attention of the Internet user or mobile device users, and make them want to visit your store.
For this reason, it is important to follow a good drive-to-store strategy, that is, you have to plan good online ads that get buyers to come to your store and thus increase visits and sales in your business.
So that you can discover more about this field, we invite you to join us in a new edition of our M4Cwebinars the next Thursday, June 17 at 5:00 p.m. (CET)in which we will have the presence of:
- Andrea NavarroKey Account Manager at Lengow
- Patricia GarciaOperational Marketing Manager Spain in localoo
- Gisela de Oliveira DuarteRegional Sales Manager for Spain and Portugal in Publites
- Ruben CaneDirector of Marketing4eCommerce
In this webinar we will talk about:
- such as drive-to-store operations show the importance of the Internet in the consumer journey.
- how thanks to the various communication channels at your disposal (email, SMS marketing, loyalty program), you can develop an effective drive-to-store strategy to attract customers to the store.
- as thanks to a greater knowledge of your customers, you can, as a brand, meet their expectations.
This will be a webinar full of learning for both eCommerce greats and companies that are starting to find their place in the wide digital world. sign up now! Remember that it is a free event that you should not miss.
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