It is possible that at some point we have heard the phrase of “A picture is worth a thousand words”, which may be true in many cases. However, in the world of referral marketing, that premise is given to the reverse, since it is a word of mouth strategywhere users recommend a website or brand, either for its services or products, and attract more customers.
Differences between referral marketing and affiliate programs
At first glance it may sound very similar to affiliate marketing, but the truth is that they work in different ways. In affiliate marketing, customers can access commissions by attracting customers to a website, through affiliate links and banners; and with a broader target, which is why we usually find them in blogging, networks social either videos of Youtube.
Instead, referral marketing starts from a more direct relationship between the person who refers and the referred, usually occurring between friends, family or acquaintances. In this way, they integrate new customers through a referral link, which can grant them different benefits (discounts, bonuses, prizes, etc.) that are achieved once the conversion is made. That is, once the referral has registered, generate a purchase or acquire a service depending on the business model of the web.
Through this process of recommending one client to another, it is possible to create a starting point of greater confidence and security for referrals. If you think that this is the type of tool that you need for your business, today we have brought you a selection of the 9 best that you can find on the market.
A ranking of the best tools for referral marketing
Unlike previous rankings, this time we have added great value to our traditional Top. It’s about the assessment of 33 experts in marketing and eCommerce, who have selected the best reference marketing tools after analyzing a long list of options.
This voting process was carried out for our Ecommtech Guide 2022, that for free. There you will learn about the best tools from 21 different verticals and the names of the juries.
With this change, we will no longer list the top tools in alphabetical order, but we will do it in voting order. However, the list of “Other tools…” yes we will keep it with alphabetical order.
With that said, let’s get down to business
Top 9 Tools for Referral Marketing
And others that you should have on hand
Born in London in 2013, this platform proposes design and manage specific referral campaigns for each company and brandbased on your business, audience, goals and sector.
Their model is based on continuous optimization to maintain high-performing referral programs. Optimization they achieve from A and B test cohorts, along with analytics from consumer data and the other marketing channels. Cougar is one of the companies that works with this tool.
This referral marketing software allows you to automate the process of enrolling, tracking, rewarding, and managing loyal customers, affiliates, partners, and fans. This enables B2B companies, consumer brands, and agencies to quickly build, scale, and optimize referral marketing programs. It has an open API that integrates with any existing technology, allowing companies to create a personalized experience that is consistent with their brand.
Founded in 2011, this platform is presented as one of the global leaders in the referral marketing ecosystem. Buyapowa is in charge of designing and integrating strategies to promote customer acquisition, increase sales and foster the loyalty of new customers; this through recommendation, loyalty and management programs.
In addition to its marketing solutions, it offers different functionalities that make it a scalable and adaptable model for any company, such as: reports and , gamification featurescustomizable recommendations, white label models, A and B test means, fraud prevention, support service, among others.
Some of the companies that use this tool are , Vodafone either Expedia.
This affiliate tracking software allows you create and manage completely your own program of affiliates, with commission structures and custom settings. From one place you can manage multiple programs, monitor affiliate partner performance, assign commissions and issue payments. The company offers free setupwebsite integration, 24/7 support and free updates for life to all new customers who want to try the tool.
This referral marketing platform bases its business model on a Net Promoter System (NPS); that is, a system that allows cataloging the consumers Come in promoters, passives and detractorswhich allows a greater understanding of the audience and a more efficient management of campaigns.
Promoters are invited to join a referral program, thus seeking to incorporate new clients and promoters to the website. It allows promoting the product or service through email channels, Facebook, LinkedIn and other platforms. It also offers detailed analysis of the program’s performance for proper optimization.
It is an all-in-one referral platform based on templates to create campaigns. It offers general activity tracking, analytics for marketers, minimal code snippet and APIs, out-of-the-box landing pages, and native integrations with Revue, Mailchimp, AWeber, Active Campaign, Zapier, Instapage, Slack, WordPress, Squarespace, Woocommerce, and Unbounce, among others.
you can try it as free for 14 days. Then, the payment plans range from €34 to €208 per month.
Founded in 2009, this platform has specialized in boosting sales and generating leads from referrals, achieving a global estimate of 320,989,327.50 euros generated in sales of referrals during their career. It allows the integration of your tool with several of the most used CMS platforms in the market such as Shopify, PrestaShop, Magento, WooCommerceetc.
It is presented as an easy-to-integrate service and offers different reward systems for customers, such as: discounts in percentages and specific amounts, cash Y gifts to the consumer, such as free shipping. add too widgets Y forms for the management of referrals, which can be incorporated into the shopping experience, achieving greater capture while limiting the friction of the process. All this, in conjunction with analytics and campaign personalization functions.
It has two subscription proposals: Premium, for 39€/month, and Plus, for €239/month.
this tool automates customer acquisition at the lowest possible cost for B2C, FinTech and SaaS companies. It has a referral system that automatically creates a link for each user, so they don’t have to register to start sharing. also allows embed code snippets on your web app, website, and electronics to inspire instant sharing.
Among its functionalities, there is the ability to create automated gift cardscash payments or account credits in just a few clicks, and the ability to use Zapper or webhooks to automate all other rewards. It is easy implementation and is set up as a self-service SaaS product– Pass on the savings with simple, no-change pricing (no sales calls required).
Referral Rock is a platform with 5 years in the market that offers software for referral and affiliate programs. In this way, the same businesses can offer their consumers the possibility of creating a promotion experience with their acquaintances easily and according to their needs. It’s easy to use and doesn’t need developers, plus it allows extensive customization. It integrates with the main digital solutions on the market, such as mailchimp, PayPal, Shopify, Stripeetc.
presents three subscription plans dedicated to start-up, growth and established businesses. The first guarantees the management of a program and 500 members, with unlimited referrals for a cost of €200/month. The second offers the management of 3 programs and a maximum of 5,000 members, for a value of €400/month. And finally, the third offers management of 5 programs and a maximum of 10,000 members for a cost of €800/month.
This tool offers both loyalty and referral programs. It has customizable templates, that allow your customers to refer friends through email, SMS, personalized referral links and . Customers can view their earnings and invitations from one paneland even send friendly reminders.
Reward options include coupon codes, store credit, gift cards, or brand-name gifts. The system has reports personalized and real-time analysis that report exchange activity and how many referrals from visitors convert into new customers and sales.
The Genius Referrals platform provides comprehensive solutions for all your referral marketing needs. Its software adapts to the needs of each business so that you always have total control: flexible campaignspowerful control panels, widgets, multiple programs, extensive monitoring, etc.
It has a powerful set of tools for tracking in depth, and with all the advanced metrics that are needed to make the right decisions, all from a single workspace. It allows you to create your own rewards -fixed or variable-, spread the business, give control to promoters, automate payment methods on multiple platforms, reward your promoters with cash, credits, coupons, physical products and more, among other options.
you can try it as free for 30 days.
Created in 2010, this platform is responsible for managing viral promotions using incentive programs for customers to invite new people to the website. It has four referral programs that offer different forms of reward for the customers they refer.
- instant rewards, by sharing referral links on social networks
- rewards based on an estimated referral goal
- competition formatwhich rewards customers based on the largest number of referrals achieved in an estimated period of time.
- random rewardswhose probability increases according to the number of referrals achieved by the client.
Offers three subscription plans: one for startups, which allows managing 100 monthly participants for a price of €29/month. The second, designed for SMEs, with a limit of 1,000 monthly participants and costs €59/month; and lastly, an unlimited plan for a cost of…
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