Online shopping is an unstoppable trend, especially given the arrival of what has positioned itself as one of the best marketing techniques that offers immediacy and with consumers, and like Instagram, Facebook, Pinterest and Twitter now presents its new function of live commerce.
This will be the new Twitter live commerce function
According to , this option searches promote eCommerce in the social network, At the same time, it will complement other options available on your platform, such as ads in comments.
Its live commerce will allow users to tune into the live broadcast, with the option to purchase the products that will be shown under the video.
With this presentation, users can join the live tweet thread about the event, and browse the “latest” tab with product previews, or access the “buy” tab that will redirect users to the store or brand that is making the live broadcast. And all this without stopping to view the video at any time, which will be shown in a smaller window while the user adds products to his shopping cart and makes the payment.
Twitter has assured that it will not keep any percentage of the income from purchases made through this live commerce format on its platform, and that brands will not pay to be included either. The idea behind this launch is that offering live streaming purchases will attract more people to join the social network, which in recent years has introduced
Jason Derulo and Walmart, the first to test live shopping on Twitter
This new feature take advantage of both the rise of eCommerce in social networks and the benefits of the participation of potential customers in real time that the platform offers, an option that we will be able to see in operation very soon, since this sunday november 28 On the occasion of Cyber Week, the first live commerce will be held on Twitter with the participation of Walmart.
“We will be hosting our first test of live shopping in collaboration with Walmart, kicking off Cyber Week with star social media singer, songwriter and dancer Jason Derulo for the first ever live shopping stream on Twitter.«.
This transmission will be presented as a 30-minute entertainment program featuring electronics, homeware, fashion, seasonal décor, in addition to having special surprise guests.
This is not the first time that Walmart has decided to integrate live commerce actions as part of its marketing campaigns: last year the North American retail giant had this type of live presentations on YouTube.
Now this event will be broadcast on , its Twitter account and will be broadcast on Facebook, Instagram, TikTok and YouTube, a bet that seems safe for the supermarket chain since his first event held a year ago, in addition to helping increase his TikTok fan base by 25%.
Following this success, Walmart expanded its live commerce trials to other platforms, hosting more than 15 events so far that Twitter will now join.
Soon the social network will include a new store module
«We are honored to have Walmart on board as the first brand to host a live commerce event on Twitter. Walmart is known for giving customers an immersive look at their products and we’re excited to bring this experience to Twitter with them as we help them achieve their business goals.”assured , director of customer service at Twitter in his statement.
«This is just the first of many live commerce events that we hope brands can bring to market, and we can’t wait for people to watch, chat and buy, all through Twitter“, he added.
And beyond live commerce, Twitter announced that in the coming weeks it will test a new shopping module that will allow the incorporation of merchants and product catalog management tools through a new interface called Twitter Shopping Manager.
With this interface, the social network hopes to simplify the process of starting sales on its platform. The store module is expected to be available to more retailers in USA over the next few weeks and will soon expand to more markets.
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