Created in 2002, Visual Click is currently from Spain. With a large group of professionals behind it, the company manages its online store, always following the latest trends and novelties in sunglasses and prescription glasses. But does it really work well? Does it provide a good shopping experience?
Today we review the Visual Click online store, and these are the conclusions we have drawn.
Web graphics and usability
Taking a first look at the Visual Click online store, we appreciate that as far as design is concerned, it is very improvable. The template used is a bit outdated. Nor do we see an adequate relationship between logo and photography, or between corporate colors and the colors used, for example, to designate product prices. In addition, at the bottom there is a block of text made clearly with orientation but designed with little attractiveness, about the history and history of the company. In this sense The mobile version of eCommerce works better.
However, we must say that the organization of the products and their categorization is quite good and offers the consumer access to the content in an accessible way.
How is the shopping experience at Visual Click?
Imagine, for example, that we are going to buy some sunglasses. In the Visual Click online store we can select by brands (it has many brands, such as Emporio Armani, Prada or Bvlgari), categories or styles. We have opted for the brand, so once inside we can also refine our selection by material, gender, type of frame, etc. We have selected this model that you see below. The product sheet reflects the price, dimensions, details, other colors and similar models that may also interest us.
In this sense we can conclude by saying that both the organization of the web, its search filters and the product sheets are quite complete. Although in the latter, a little more graphic information could be provided to the consumer (different photos, from different angles, the glasses on a model…).
The prices do not differ too much from the line of other similar stores such as Opticalia or Congafasdesol.com. Although it all depends on the type of glasses and the chosen brand, we can buy models for 80 or 70 euros.
But what about the purchase conditions? Visual Click has different payment methods: credit card, Paypal, bank transfer or cash on delivery. This is undoubtedly a positive point, since it helps a good shopping experience. They also help shipping costs, really cheap in Spain and Portugal: 2.95 euros, and with free shipping from 59 euros.
With regard to changes or returns, the customer has 14 days from the date of receipt of the order to return the product, as long as it is intact. In any case, all products have a 2-year warranty against manufacturing defects, so both repair and possible replacement of items are 100% free.
Conclusions? We see that the Visual Click online store works well in terms of product stock and order management or customer service. In the web design part, we do believe that it could improve both the purely graphic part and the . If we go through, for example, the , we will see that the design part is very, very careful. The same goes for the well-known Hawkers.
So with a little facelift, Visual Click eCommerce would be up to par with these and other stores from its competition.
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