Positioning it requires specialized strategies that are capable of attending to the particularities of each website. Often the resources allocated to these tasks are expensive, so it is convenient to know with some certainty that the strategies used are well focused, to carry out studies of the competition… Fortunately, today it is possible to make use of tools that facilitate the maximum many of the functions of a seo specialistsuch as those offered by .
What is SEO Crawler
One of the latest trends in digital marketing tools is the increasingly well-known SEO Crawler, that is, a tool that simulates the Google robot and crawls your entire website. This technique aims analyze in depth the architecture of each website so that it is possible to study its content, as well as determine the suitability of the SEO factors used. This study will improve the SEO on page.
The SEO Crawler create multiple trackers capable of giving quick results through data and visual reports. In this way, the data referring to the website is offered in a complete and clear way. On the other hand, the information collected during the analysis is presented in an attractive and intuitive way, so that it is possible to make comparisons to draw more informed conclusions.
Among the information provided, there are data regarding the distribution of internal links. It is also possible to correct some of the most common navigation errors, such as links that are no longer operational. On the other hand, it allows optimize web content by detecting duplicate points or poorly adjusted titles. Another of the multiple options that an SEO Crawler allows is the configuration of different factors to review the website of different versions, for example, comparing the status of your mobile version with the desktop version.
It also facilitates the preparation of detailed audits, fact that is fundamental for the correct development of a company or brand. Continuous analysis is possible by monitoring the SEO elements of the website dot which helps increase security when making SEO changes.
Log Analyzer
Log analysis is the reading the records that are produced on a web server in order to establish an analysis of the behavior of the search engine robots that operate on it. This task tends to be especially tedious for SEO specialists, since they are often files with thousands of lines.
The Log Analyzer is, in short, a tool that allows easily explore bots and thus be able to understand how search engines interact with the website on which the company operates. This allows you to check if the SEO strategy that is being carried out is giving the expected results or if, on the contrary, it is convenient to make changes to the web.
Some of the data that the Log Analyzer tool allows you to see are the pages most visited by the Google bot and thus verify if your most important pages are listed. It also allows you to identify those errors that are hindering the correct navigation of the robot, since these can affect the visibility of the website, detecting and correcting them is essential for proper positioning. It also allows you to visualize how Google bots are redirected through the company’s website. In this way, routes that may be hindering the operation of the page can be corrected.
Benefits for your eCommerce of using this type of tools
Now that we know the tools that are fashionable in the world of web positioning, you may be wondering… how does this improvement translate into the company or business? Some of the benefits of using a tool like FandangoSEO are:
- Content optimization: From the previous analysis it is possible to put into practice suggestions regarding the wording.
- Work on multiple accounts: The system allows tracking a large number of pages at the same time, so that it is possible to adapt the available tools to the needs of each company.
- Analysis of the competition: Knowing the circumstances of companies operating in the same sector is key to achieving good results.
- Obtaining solutions: Both resources make it possible to propose new strategies that adapt to the needs of each case and thus optimize websites.
- Offer custom reports: These tools allow you to offer personalized reports based on the analysis carried out and the needs of each company. Likewise, it will be easier to offer the data in a clear and intuitive way.
- Time saving: By materializing in an intuitive way, these tools make it possible to dispense with hours of painstaking analysis, since the results are presented in a clear and simple way. The time may be used, for example, to execute the SEO strategies themselves.
- Make SEO positioning more understandable: Sometimes explaining SEO strategies to professionals or clients who are not directly linked to the sector is a complex task. With the data that you extract from these tools and adding graphs to the reports, it will allow those who are not familiar with SEO strategies to understand the actions more easily.
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