It is no secret to anyone that the way we relate to each other online has changed forever, but it is also true that the liking for certain features on these platforms has also evolved in tandem with their users.
Now, apps to share short loops of music videos have managed to conquer younger users, and we’re not just talking about , the hyper-popular micro-video app because Likee has arrived with the intention of unseating the great Chinese music video social network .
Likee: the new micro-video social network for teenagers
With the advent of smartphones and faster mobile connection speeds, the era of social networks in the form of short videosand in a digital age in which each app competes to stay relevant to the user’s taste, new (and improved) versions are constantly emerging in order to achieve total leadership.
Like was born from BIGO Technology Pte, a company based in Singapore, and whose initial name was LIKE, a social network proposal with short music video content that seeks to compete directly with .
A few months ago LIKE changed its name to Likee, a change with which they intend to inform that they are looking for offer more than a “like” or like on your platform, and added extra value to its offer, both for users and content creators, which has achieved rapid growth.
This application managed to sneak among the five most installed apps in the world during the second quarter of 2019according to the report, more than 2 billion monthly users worldwide, and in Latin America it already has more than 12 million monthly active usersmainly between 15 and 25 years.
More than a “like”, a music app, tutorials and quick tricks
According to its parent company, Likee’s added value focuses on showing more than just funny videos accompanied by music: lThe platform aims to become a “valuable source of information”since you want to integrate content with practical knowledge such as tutorials, tricks, tips, among others.
In addition, Likee has smart recommendation technologyso that users can quickly find the content that is most appropriate to their interests, in addition to They can be found by a larger number of loyal followers who really want to know about your new updates.
To help content creators improve their posts, Likee launched , an initiative that aims to encourage them to be more innovative with their creations and get rewarded for it: the more value (ie) their videos get, the greater your monetary reward.
How to use Like
The first thing you have to do to try Likee is to download the app, either on or . Once it is installed on your mobile phone, you must create your profile and register with your mobile number.
Once you enter its main screen, you will see three navigation tabs: Follow, Popular and Nearby.
In the “Follow” tab you can find suggestions from users with content that you may like, as for the “Popular” tab it will show you videos of the biggest trends in the application and, finally, the “Nearby” section will show you videos of Nearby Likee users, as long as you’ve allowed your GPS location.
Its design is full of color and practical functions, which makes your experience more fun. To record a video, you simply have to press the record button, just like you can do on other social networks, and then start using the hundreds of editing possibilities, such as stickers, special effects, and filters.
You can also add music either a song you have chosen or discovering among the available genres, among which are Pop, funny or “cute”, among others.
In your feed, only the posts of those you follow on the platform will be displayed, and as an extra, tYou can also share your creations on WhatsAppor enable them so that you do duets, comment or save your videos to other users.
Will Likee be able to unseat TikTok, the micro-video social media giant?
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