In 2015, the chain grew more than 12% in its online sales thanks to its multichannel strategy. EROSKI has opened different collection points for your online orders, and now in its digital ecosystem of a new EROSKI app for mobile phones and tablets.
The functions of the new EROSKI Super app
The new EROSKI app, called «EROSKI Super» allows you to make online purchases in a very short time, and has the objective of boosting sales through the Internet for the EROSKI online supermarket.
With this new EROSKI app, you can place orders up to 3 weeks in advance, so that they are prepared at the right time for delivery to your home, guaranteeing the freshness of your food and products.
EROSKI has even added an option called «My favourites«, a section within the app where the customer can find the list of all the products they have purchased during online and offline purchases in the past 3 months.
Another remarkable option is that you can make purchases by scanning the barcode on products, adding them to the shopping list and even being able to make changes to pending orders such as adding an extra product or modifying the time and day of your delivery.
It should be noted that the EROSKI online supermarket It already exceeds 6 million annual visits. According to company leaders, the EROSKI app is expected to increase supermarket online sales by 10%.
According to Mari Mar Escrig, EROSKI’s director of eCommerce, “e75% of EROSKI’s online customers buy fresh food online. They especially value the treatment of customer service and delivery, due to time compliance.
this app, available for and free of chargehas versions in Spanish, Basque, English, German and Catalan.
A gift for EROSKI Club members
Collateral to the new app for purchases, EROSKI has launched an app connected to the online supermarket application focused on being a channel of permanent communication with its Customer Partners.
Unlike the other, this one allows you to consult offers from the usual store where you make purchases, make lists or search for the closest EROSKI stores to where the user is. This collateral app, which is part of the EROSKI Club business model, comes to boost the commercial effort of the company.
Tell us, Are you a regular customer of EROSKI? In the future, we will have to do a detailed review of these apps, but for now, give us your opinion.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus