Nothing like statistics to open our eyes in relation to how the digital world and mobile devices are moving. According to an agency report We are Social titled, it surprises to know that South Korea is the country with the highest penetration of mobile users, with 76% of the population (38,400,000 users) with social profiles; but of course, not on Facebook but on KaokaoTalk, his favorite network.
And it is that they are addicted to . In 2014, conducted with 1,000 South Korean students, it showed that 72% of children between 11 and 12 years old spend an average of 5.4 hours hooked on their smartphones every day. And this is having an impact on the level of stress and the cases that are detected among young people.
Qatar follows, with 66% of its population (1,500,000 users) connected to social media through mobile devices. And at the end of the row or at the opposite extreme we have Eritrea, Turkmenistan and North Korea with 0.7%, 0.2% and 0.02% respectively.
More than a quarter of the mobile social network users live in Asia. This is due to the powerful influence of China –some 1,378 million inhabitants- and certain peculiarities in the infrastructure of Internet consumption in Asia-Pacific that favor easy access from smartphones.
We can say, without a doubt, that the mobile is a highly appreciated and we would say dominant device for Internet access and Social Media in Indonesia, Malaysia, the Philippines, Thailand and Vietnam.
Social networks from mobile: access to Facebook
According to the We are Social report, 85% of the Facebook audience comes through mobile devices (83% from smartphones). This figure has evolved rapidly, since just nine months ago, it was only 65%.
Furthermore, about half of the users they only enter Facebook from their mobiles, is what we call users mobile onlythey never use a computer to access the network of .
It is clear that mobile phones, and specifically smartphones, have been incorporated into the daily lives of millions of people. They function as the primary channel to enter the Internet. Although it is true that there is still time for it to beat desktops and laptops when it comes to data downloaded in browsers.
And of course this habit has changed the way information is consumed and interacted with with digital content.
At the marketing level, this increase in the use of social networks from the mobile has impacted the characteristics of the information that is consumed: Users tend to share less private information and are less accessible to strangers.
For example, in social networks like or , the number of private profiles has increased a lot in the last year. And personal stories have been reduced –also because users spend more time in social chat-, this trend gives more space for corporate or brand stories.
The challenge for marketers is to find most effective ways to spark conversations on social media. The creation of speeches and actions that really commit and excite the communities is urgently needed.
Images taken from We Are Social
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