Nike+ Run Club, the renewed Nike app… that does not convince runners – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Undoubtedly, for a few years the Nike+ Running app has been considered as one of the best apps to practice sports. Despite the appearance of many similar applications, with more than 10 million downloads for Android around the world and many others for iOS, there is no doubt that the Nike app has been one of the most widely accepted in the world of runners.

In its quest to become the premier referral app for runners, the Nike+ Running app has recently undergone a transformation that has not sat well with users. With the inclusion of new featuresa new interface and even a new name (now called Nike+ RunClub) the revamped app was launched just a few days ago and It has not been spared criticism.

Bugs and loss of functionality, the biggest criticism of the new Nike+ Run Club app

Even though the app has included new and exciting features like different training programs with audio instructions from olympic athletes wave possibility to run with your Apple Watch without having to carry the phone nearby, the main critics they have come for the removal of some of the favorite features of brokers.

The removal of milestones and trophies or challenges among friends has not sat well with users who complain of “lack of motivation” and the impossibility of sharing a race in their .

In addition, the runners also criticize lots of glitches since last updates, such as loss of race history or GPS failure. All this has caused a major downturn in the rating of the Nike+ Run Club app, which currently barely has an average of two stars in the iTunes App Store. On Android, it still has a good average rating, but since these updates, the vast majority of ratings remain below two stars.

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However, from Nike it seems that they are attentive to criticism and are working on the inclusion of improvements in the application. They have recently announced bug fixes and performance improvements of the app or the return of functionalities claimed by users like “labeled shoes,” so you know exactly how long you’ve run in a shoe and when it’s time to retire it.

The Nike+ Run Club is free and available from August 23 for and .

And what do you think of the new Nike+ Run Clun app?

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