Amazon.com will allow its sellers to offer “buy with Prime” within their own stores – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

There is no doubt that Amazon has managed to remain the leader among marketplaces around the world, complementing and extending increasingly numerous and varied services Now The company goes a step further by leveraging its massive logistics infrastructure to manage third-party deliveries through “Buy with Prime.”

In a surprising move, Amazon has decided that merchants who sell on its platform will be able to offer the benefits of Prime membership, such as fast and free shipping, also through their own online stores, rather than this service being offered solely through the e-commerce giant’s platform.

Sellers will now be able to offer the Amazon Prime option in their own stores

The “buy with Prime” option It will initially be available by invitation only to merchants already using Fulfillment by Amazon in the United States. This service, , allows companies to send products to Amazon distribution centers and leave packaging, shipping, returns and customer service in the hands of the large marketplace.

According to Amazon «Prime members will see the Prime logo and delivery promise on eligible products in merchant online stores, indicating that the item is available for free delivery even overnight, and also free returns». In addition, these customers will be able to use the payment and shipping information stored in their Amazon account and will receive shipping and delivery notifications when placing their order.

«We always seek to exceed the expectations of Prime members by offering more selection, exclusive offers, quality content and convenient features”assured , vice president of Amazon Prime.

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«With the introduction of shopping with Prime, expanded where members can enjoy the benefits of reliable and convenient Prime shopping beyond Amazon, adding more value to your membership. Members will have the flexibility to buy directly from merchants, all while enjoying the fast, free delivery, seamless checkout, and easy returns they know and love from Amazon.”

A strategy to attract more sellers and boost your premium service

In the big picture, shopping with Prime will increase Amazon’s competitiveness, while addressing some pain points that might have inhibited its hitherto exponential growth. And it is that the marketplace has been working to come face to face with , which has increased its own means of payment and threatens to attract small third-party Amazon sellers.

Buy with Prime will be able to help merchants personalize their own product buying experience without hindering sellers’ access to their 165.7 million Prime users in the United States.

So you can integrate shopping with Prime to your online store

To use buy with Prime the sellers, linking an account and use the Multi-Channel Fulfilment service to offer a group of inventory and they will need to link an Amazon Pay account. As the company itself has explained, those merchants who use FBA will be able to add the shopping with Prime service to their store “in a matter of minutes” because their inventory will already be stored in Amazon’s logistics centers.

after these steps a JavaScript widget will need to be installed in your online store, and the option will be enabled for sellers to easily add purchase with Prime to one or more products. According to Amazon, sellers will be able to receive information such as emails about orders from customers who buy through this option, in order to offer good customer service and establish “direct relationships with consumers.”

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Payment per purchase with Prime will be based on a service feea payment processing fee, and storage and fulfillment fees that will be calculated per unit, as no fixed subscription or long-term contract is required.

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