One year after the death of the singer of Jarabe de Palo, Pau Dones, the organizations Syrup against cancer and have decided to launch the t-shirt: “Living is urgent”an idea that they were able to materialize with the help of the creative agency and the sustainable fashion ecommerce .
The proposal emerged a few months ago as a tribute from the family to the artist and as a way of support for cancer research that the singer promoted in 2018, 3 years after learning that he had colon cancer. The presentation was made in Madrid at the Main Office of Madridwith the assistance of Marc Donés, Pau’s brother, representing the family.
«It has been months of a lot of work since Help! Good Ideas and Syrup against Cancer, will tell us the idea and choose us as a partner for the quality of our garments», pray on the Minimalism website. The t-shirts are made in Portugal with organic cotton and water-based screen printing. They can be obtained in and at the 2,400 Post offices throughout Spain (you pay there and they send it to your home). T-shirt It costs €25.95 and everything will go to cancer research.
From Minimalism the work is awarded as “the most brutal t-shirt we have ever made”and as an example of Pau Donés’ message in life on a t-shirt where talks about friendship, death and blows. But above all, it is a T-shirt where talk about life and how to live it. «Living is urgent, take advantage of every little moment and give love above all else. Follow the legacy of Pau Donés”, they explain.
What do you think of the initiative?
Photo: Minimalism Brand.
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