It is no secret to anyone that , and to dissipate some concerns about the privacy of user data, Google has redesigned its Adsettings, with which anyone can control, silence and check the reason after which a specific ad is shown.
With instead in Google Adsettings, users will be able to deactivate keys that have been saved in their database to avoid seeing certain kinds of advertisements that are displayed on its platforms and services including , , as well as on the websites and apps of its partners.
How to verify account settings in Adsettings
If you want to know how Google has profiled you, you just have to , and check if ad personalization option is activated or disabled.
If this option is activated, a list with different factors will be displayed that encompass the personal information you have added in your Google account as well as Google’s estimate of your interests. All this is used to segment the ads that Google presents to you on its different platforms:
You can edit each of these factors to obtain more information about the data that is shared, as well as to update your preferences: you just have to click on any of the data that is shown in the list.
As you can see, the information in the first categories includes the age range and gender, information that is provided when creating a Google account, while smaller categories such as “music” or “house and garden” among others, They are based on the activity that users carry out on third-party websites and apps.
Once you click on one of these categories, it will show your browsing and search history on Google, as well as app downloads and YouTube videos among other activities carried out in the services of the internet giant.
By removing factors in Adsettings, Google will show more general ads
Each of these specific interests can be excluded via the “deactivate” button located at the bottom of the card. When deactivating a factor, it is understood that personalized ads related to it will not be receivedas long as you are browsing from a Google account.
The advertisements that will be seen, will continue to be based on general factors, such as the subject of what is being searched for or the time of day, for example, in addition to taking into account any other factor that is active in your Adsettings account.
The Adsettings function “Why this ad?” was launched by the Internet giant in 2011 with the aim of giving users insight into why certain ads appear in their searches.
With its remodeling, in addition to giving users more control over the signals that Google uses to target ads, the Internet giant will also display the notice about this setting on all services that display Google adsincluding associated apps and websites.
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