Every company knows that word of mouth is a great opportunity to attract customers. Centuries before eCommerce existed, it was one of the most common methods to get new clients, and one of the most effective because what a friend or family member recommends always sounds better. This is the basis of referral marketing.
Referral marketing or the marketing of good recommendations
In the Internet age, who says mouth-to-mouth can say touch-sight (write a comment and have someone else read it, for example), and this would be the basis of referral marketing. This technique is based on encouraging customers of a brand or business to recommend it to people around them.
As it is a direct recommendation, made by a known and trusted person, entails greater attention to that comment or suggestion. Even greater confidence than if the recommendation comes from a blog or a website, no matter how close the potential client feels to the person who writes it, because they know that there may be a economic compensation behind.
In fact, referral marketing can also lead to compensation for the person who recommends the brand to their closest environment. but how is it will not abuse the recommendations and you will try to talk about the brand to people who you really know may be interested, trust is maintained.
The objective is to promote a comment or an action that perhaps the user was already going to do, thus inciting him to finally do it in a non-invasive way.
How to get a customer to recommend your eCommerce
There are several techniques to motivate a customer to recommend your product or store. But before using them, as always, it is It is essential that the purchase of that customer has been satisfactory. Without this first step, the recommendation will never come.
Once the buyer has been satisfied with the product and the service, it is time to motivate him to share it with those friends or relatives who he knows would also use it.
One of the easiest tools is to do through discounts and coupons. It is common for a discount for the next purchase if invited to one or several friends (who can also get the discount, this time as a method of attraction). Sometimes the discount is only for the invitation, in others it is enabled when the guest makes the first purchase. A reminder at the time of finishing the purchase process, an email sent on time after closing the sale or a landing that reminds you of this possibility can be the best gateway to new customers in your eCommerce.
But in reality, it can also be something as simple as have whatsapp button on your mobile website or app and allow the direct link of the product that the user wants to recommend to be easily sent. Creating an experience that is easy to share is essential in referral marketing. Even aspects as seemingly marginal as creating a large packaging can promote the appearance of unboxing videos that enhance your brand.
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