eCommerce already accounts for 12.3% of the turnover of El Corte Inglés, which comes out of losses – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

The English Court has made known your fiscal year 2021 results which runs from March 2021 to February 2022, a period in which it has been able to demonstrate its economic recovery after the strong impact of the Covid-19 health crisis.

First highlight the net profits of 120 million euros obtained in this fiscal year, managing to recover from the losses of 2,945 million that it registered in 2020.

Specifically, the group closed the last fiscal year with a turnover of 12,508 million euros, which represents 21.98% more than last yearwhich has boosted EBITDA up to 804 million euros, that is, 756 million more than the previous year.

The eCommerce of El Corte Inglés loses weight in its global sales volume

As expected, and as we saw a few days ago in the recovery of physical shopping habits has led to a drop in the representation of the online channel in the company’s total business. While in 2020, of total sales, in 2021 this percentage stood at 12.3%.

In this sense, in order to promote digital transformation and to further integrate its digital and physical sales, El Corte Inglés .

With the extended catalogue, customers can access the complete offer of El Corte Inglés (two million references) from any of its points of sale, which includes the entire offer on the web. A) Yes, If a consumer goes to a center and cannot find the product they want, a worker will offer them the possibility of purchasing it online with their help using different devices and tools installed in the centers of El Corte Inglés, and pay it at the same time. In the case of “expert consultation” the company It provides the digital customer with the services that they can find in the physical store, such as expert advice from sellers. To this end, El Corte Inglés has more than 2,500 salespeople trained in this new service that they will serve throughout the national territory.

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Fashion has been its main engine of recovery

The company already remembers its worst annual financial year like a bad dream: 2020 was the first time they presented losses, thanks to the fact that purchases in the centers have been reactivated and have been registered €11.3 billion in salesespecially in the area of fashion that has grown 49% over the previous year.

Although the variants of the Covid made themselves felt at Christmas, the most difficult time for department stores, the company “This positive evolution has been possible thanks to the planning carried out in advance to guarantee the availability of stock, especially in the Christmas season, as well as the efficient negotiation with suppliers”.

inside retail fashion has experienced the greatest growth, with a turnover of 4,090 million euroswhich represents 48.8% more than in the previous year.

On the other hand, sales of home and household appliances are located above 1,302 million euros, 11.3% more, while the area of culture and leisure grew by 11.5% with a turnover of 2,145 million. With regard to food, the volume of sales stands at 2,648 million, a slight decrease of 4.8%.

One of the weak points of the group was the debt, which during the past financial year stood at 3,514 million euros, however, gThanks to the strategic alliance agreement signed with the Mutua group, been able to reduce considerably to 2,555 millionthe lowest level in the last 15 years.

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