Instagram has established itself as an ideal channel to connect with people around the world, and nobody denies the great power of attraction that instagramers have achieved through their platformHowever, it is not always easy to maintain a stable economic level by creating content on Facebook’s visual social network.
For this reason, the platform has launched new monetization tools, with the main objective of supporting its content creators to generate more income, especially now that they must face the crisis caused by the coronavirus.
Two new monetization tools arrive for instagramers
“Creators have always been a very important part of the Instagram community. From the company there has always been a commitment to be able to provide a range of monetization tools capable of supporting creators of all sizes. Taking into account the Covid crisis, this commitment is more important than ever, so today we’re launching new ways creators can earn money through Instagram Live and IGTV”, Instagram announced via .
Thus, the new monetization tools focus on the creation of videos: Badges for Live and Ads on IGTV.
Badges for Live
While Instagram has noted that followers have shown support for content creators during the Covid-19 crisis using comments, likes, and donations, fans will now also be able to contribute via Badges for Live, badges that can be purchased during the live broadcast.
According to information from Instagram, from February to March the viewing of Live content has increased by 70%: From fitness instructors to dancers, artists and chefs, Live videos have helped content creators and businesses stay connected with their followers and bring people together during the contingency.
Now, badges in Badges for Live can help you create revenue from the content you’re already creating. these badges will appear next to a person’s name throughout the live video. Fans who have purchased Badges on Live will have their comments highlighted and can also unlock additional features, including being added to a follower list and access to a special heart reaction.
The badges will start testing during the next month of June with a small group of content creators and companies in USA, Y over the next few monthsInstagram ensures that they will expand to all users in the United States, , , Germany, , Italy, Turkey, Spain and Mexico.
Ads on IGTV
. and now they have been officially released.
The announcements have arrived on IGTV, on Instagram, and through them the content creators will be able to obtain profits. these ads will appear at the start of a video playback, when users click on a preview in your main feed. Ads on IGTV The Instagram mobile app will be displayed and will have a maximum duration of 15 seconds.
Instagram ensures that it will be testing various experiences within IGTV ads during this year, as it is the option to skip adsin order to ensure that the final result is functional for both people, creators and advertisers.
Ads on IGTV will begin testing this week with select content creators and advertisers in the USand over time, the social network will slowly expand globally, as the experience improves.
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