Mark , CEO of Meta, is aware of the important role played by content creators in the , which is why he has announced through his Facebook account that he will implement a new marketplace for creators to earn money on e while also expanding some current monetization tools.
“We’re headed toward a future where more people will be able to do the creative work they enjoy, and I want platforms like ours to play a role in making that happen.»
Meta wants you to discover its creators through a specialized marketplace
Meta is testing a designated space on Instagram called «Creator Marketplace», where creators have the opportunity to be discovered and get paid for the content they have created. This marketplace for creators will make it possible for brands to have more opportunities to associate with content creators related to their products, strategy and, above all, their target audience.
The process for using the Creator Marketplace will be very simple: when a brand finds a creator they are interested in partnering with, you can contact him through this marketplace and send him a project in which they must specify the details of the deal, the information about the deliverables and the payment. Meta has indicated that a binder within Instagram DMs and that both creators and brands will be able to filter their offers and projects.
In addition to the marketplace for creators, the interoperable subscriptions, to allow creators to give their paying subscribers from other platforms access to exclusive Facebook groups. The company highlights that these exclusive groups are the first investment it makes in interoperable monetization tools for creators.
Of course, it is almost impossible to ignore the similarity between the Meta Creator Marketplace and Meta Creator Marketplace . One more effort by Meta to confront the Chinese social network and attract more creators to its platform.
It is worth remembering that in mid-2020, YouTube did something similar with its streaming platform. with the goal of helping content creators make money by choosing the sponsors you care about.
Extension of current monetization offers
In the same publication, Zuckerberg announced that the program Facebook Reels Play Bonus It will be open for more creators to participate, while allowing them to publish their Instagram Reels on Facebook, where they can also monetize them.
Remember that previously creators could join the bonus program only if they were invited, and now Meta will allow people to request to join if they qualify: have created five reels that accumulate at least 100,000 views in the last 30 days. Starting next week, creators from the United States can apply to be part of the program, which will be progressively extended.
In addition, this week Meta will open Facebook Stars , its token service where fans can express their loyalty to content creators by tipping, for all creators who meet the requirements: gather at least 1,000 followers in the last 60 days and be in a region where the Stars are available. And to boost the stars morethe Stars Fest will be heldan event held from June 15 to July 15 made to recognize the creators of Stars.
Zuckerberg also mentioned that Meta is expanding its NFT trial on Instagram, with the idea that more creators around the world can show off their NFTs using Instagram. Zuckerberg noted that this same test will be brought to Facebook very soon, initially for a small group of creators in the United States, where he will also conduct an Instagram Stories NFT test with SparkAR.
Lastly, to get more money going directly to creators, Meta will keep paid online events, fan subscriptions, badges, and their news products separate from free for creators until 2024.
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