The new Spanish social network called Peoople is gradually becoming an important recommendation platform. Nowadays has 1,700 and a growing number of users, already reaching five million worldwide. The app, which has the publication of recommendations of all kinds as its hallmark, continues to evolve, recently incorporating voice notes as a novel means of publishing content; since, , stands out “for its immediacy and convenience for both the consumer and the content creator.”
what is people
People, created by Gonzalo Recio and David Pena, is presented as a recommendation platform, in which any user or influencer can create content by uploading recommendationsor check those of your friends, family or influencers.
In addition, the app monetizes the influence of the content creator since each user can generate income thanks to the activity caused by their recommendations. People It became much more popular during the quarantine, since more and more people were looking for recommendations of all kinds: series, Netflix movies or online stores, among others. This user need for seeking new sources of entertainment hastened Peoople’s growth.
As David Pena explains, «Since January we have increased our community by around 42% each month, coinciding with confinement, where people demanded recommendations for movies, series or books to consume from home. In addition, influencers have used Peoople massively with the idea of providing useful content to their followers during these months of confinement in lockdown.
The app allows you to save collections and add new recommendations to always have them at hand; you may organize them into categories, such as beauty, restaurants or series and you can share the recommendations with your friends and followers. In addition, the app has potential beyond its main function, since it can become an excellent business tool.
A potential source of income through referrals
Posts made on People are called recommendations; you can make your own recommendations or refer those of your friends and the app can monetize them. The idea is to recommend consumer products, series, restaurants, podcasts, YouTube channels, online stores or anything else, in addition to being able to listen to the recommendations of your friends or your favorite influencers.
The true potential of this app, is found in gathering a large number of followers and that they follow your recommendations. With this, the app will be able to monetize them through a system similar to YouTube or other networks that monetize their users’ content.
Thus, People allows users buy at any time the published recommendations andbecause all of them have a purchase link indexed, which makes it easy to consume the recommendation directly and easily.
This ease when buying and consuming the published recommendations means that Peoople is able to generate more than 2 million purchase intentions each month to different ecommerces and online services (streaming, reservations, etc.). Currently, thanks to its global agreements, that total purchase intentions are distributed by 44.2% in Spain; 26% in Portugal; 11.9% in Mexico and Argentina; 4.2% in the rest of Latin America and 3.9% in the rest of the European countries.
What is generated thanks to these sales, along with the activity that their recommendations get, allow influencers and content creators to generate income that accumulates in a virtual wallet (“Wallet”) in which each user can withdraw the money whenever they want directly to their account.
Reach of Peoople’s platform today
Today Peoople’s platform has already reached 32 countries apart from Spain and has a growing number of users; According to app reports, they have grown an average of 42% per month, outperforming , Instagram and WhatsApp. has even caught the attention of several influencers from various parts of the worldthat accounts have been opened on the platform, such as Auronplay, JPelirrojo, Martha Pombo, María Pombo, Nuria Blanco and around 1700 others celebrities of the , have opted for the new Spanish platform.
As the company has explained, in 2019 Peoople has exceeded a GMV (a volume of transferred sales) worth more than €5,000,000 in favor of the more than 25 brands with which it has agreements, among which stand out Amazon, Apple Music, HBO, The Fork, Disney+, Asos or KLMamong others.
Find what you need and more at Peoople
People’s main business as a social network is promote content and services worldwide. So it can become an important marketing platform in the future. As the main format is recommendations, this app could become one of the most powerful service promotion platforms; it would be the evolution of “word of mouth” and a powerful boost for any business.
Image from People.app
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