This is Parler: history and keys to the platform that Google, Apple and Amazon have said no to – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

You probably still don’t know Parler, a social network founded in 2018 and that presents itself as a “free expression” social network, and that until now had not shown greater growth or was among the favorites of users. However, his commitment to freedom took a leap when Millions of followers of US President Donald Trump migrated to Parler after his censorship in other massive ones such as Twitter or Facebook.

This is Parler, a social network that claims to have no censorship

Parler, which in French means “to speak”, for Matze and Jared Thomson, graduates of the University of Denver. According to its founders, Parler was created because “They were exhausted by the tech giants’ lack of transparency, ideological suppression, and privacy abuse.”

In fact, you could read “speak freely, express yourself openly without fear of being removed from the platforms for your opinions. Interact with real people, not bots.”

The app is essentially a kind of Twitter, a microblogging social network that allows you to send “parleys” to your followers like text messages, while users can comment on them and make an “echo” (the equivalent of a retweet) of the messages of other users.

Due to its similarity to Twitter and for not having censorship, many conservative US politicians, media personalities from the most conservative wing and supporters of President Donald Trump, including some who participated in the riots at the US Capitol last week became very active in Parler, all this while Facebook, Twitter and other social networks intensified their efforts to end the one in this country last November.

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Over 10 million downloads last year

Its growth has been so great that for a moment the social network system was overloaded, forcing it to pause new user registrations. Total Parler was downloaded more than 10 million times last year, with 80% of new users located in the United States according to data from .

And it is that after the siege of the Capitol, and Facebook decided to ban access to Donald Trump because they consider that their messages encourage the discourse of violence, and that is when Parler took action becoming one of the most downloaded apps on Apple and Google Play. When popular Fox News anchor Maria Bartiromo announced on her Twitter account that she was emigrating to Parler, many others echoed this request.

This is the same group who abused power in 2016. I will be leaving soon and going to Parler. Please open an account on right away.

– Maria Bartiromo (@MariaBartiromo)

Apple, Google and Amazon leave Parler

But for Saturday night Apple and Google had decided to remove Parler from their app stores because they consider that the statements of the followers of the American president can incite violence, since this social network does not regulate harmful content or verify the data of its users.

A few hours later and after being removed from both app stores, Amazon claimed that because the app had not policed ​​posts that incited users to violenceGiven the unfortunate events in Washington, there is a real risk that this type of content will incite more violence.”adding that he sent the social network 98 examples of posts that incited violence and that they were not removed from his platform.

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And it is not easy transfer the data of the 15 million users that Parler currently has on Amazon servers. this was a great challenge:

“I think Amazon, Google and Apple worked together to try to make sure they eliminated the competition”Matze assured in his Parler account last Saturday. “They won’t win! We are the world’s last hope for freedom of expression and information”while ensuring that The app would probably be closed for up to a week while they rebuilt from scratch.

This case has opened an old wound among those who argue in favor of ensuring that the big technology giants such as Google, Apple, Facebook and Twitter have a lot of power in the great network of networks.

However, for many others the and disinformation in social networks is imperative, in addition to the fact that it is logical that no company wants to be associated with a discourse that is capable of encouraging the invasion of the Capitol and generating violence.

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