YouTube, the “coolest” social network for young people – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

from an impressive study conducted by 200,000 Internet users, about the state of the SocialMedia Universe Worldwide.

A very interesting report, which highlighted the enormous difference in the rate of growth of the main companies on the planet: While Pinterest or Tumblr grew over 90% in the last year, Facebookthe social platform par excellence, lost 8% of its active users. Today we will delve a little deeper into another of the most striking sections of the report: YouTube is the coolest social network for young people

YouTube and young people: the appeal of videos

It is one of the oldest social networks. However, after ten years accumulating thousands and thousands of minutes of videos of kittens, absurd challenges, movies and, of course, (a lot of) music, the video portal owned by Google It hasn’t lost an ounce of its appeal. for teenagers around the world.

Or, at least, that is one of the conclusions of the Globalwebindex Report: After having asked all those surveyed about the “coolest” social network on the planet, Facebook (37%) leads the ranking, closely followed by Youtube (22%) and, further away, for pinterest (7%) , Instagram and Twitter (6%). Of course, if we focus on the most attractive platforms for young people between 16 and 19 years old, YouTube takes first place (20%)far ahead of Instagram (16%) or Facebook (14%).

Mobile applications and young people: the success of SnapChat

This report has also been concerned with studying the penetration of social and messaging applications among the youngest. The conclusion? Although there are other more used apps, SnapChat is almost three and a half times more successful among young people than among users in general. An important fact, which positions the application of the ghost in an unbeatable way in this age range, with special success in markets such as Ireland, Sweden, or the United States, in the latter SnapChat is already the 3% social application with the most penetration among teenagers.

Stay informed of the most relevant news on our news channel