In this article we will explain in detail the secrets to define your target or target audience as quickly as possible. In addition to explaining what is the target and how to define itwe will offer you the list of tools that can help us get the information we need about our customers.
And it is that, we could say that the target is a concept as old or older than marketing. Basically there would be no business without a targetso it has always been important to be clear to which public we are going to direct our product or service. The only difference with the past (unique but fundamental), is the amount of tools that we can use to obtain the most relevant and interesting information from our clients, and in this way devise the best strategy for each group of clients within our target.
what is the target
Many times, in the world of marketing, we talk about potential customers, market niche, target audience, target…etc. Normally, people who use these terms know what they mean and are clear about their concepts, but for the rest that can confuse them, here goes a simple clarification.
We could liken the target to our target audience and potential audience, either from an eCommerce (customers) or from a marketing campaign (audience). In this way, when we talk about what is the targetwe refer to that group of people who, due to their qualities and characteristics, have a high potential, or there is a high probability that they could become in the future a consumer of our product or service.
It is therefore the group of people who should be focused all marketing efforts to attract them to our brand. That is to say, it is anyone who may be interested in what we sell.
Therefore, it is essential to be clear to what public or type of customers we want to get our product to. For example, we could say that meetic, a web platform for singles, would focus all its marketing strategies on reaching that target audience and therefore would not join efforts to reach married people or couples. Be clear about what the target is It is essential for the success of any company.
What is the target: how to define it in 4 easy steps
Following these steps, we will be able to get to know in depth the public to whom we are going to allocate all our efforts to attract them to our brand or build loyalty in case they are already current customers. Undoubtedlyfor more information we have from our public, best definition we will make of them so that decision making will become an easier routine to carry.
Let’s start.
1- Define the demographic profile of your client
In the first place, the data that is always easiest to obtain from the client we are going to address is that related to the demographic environment. Thus, one must ask about the variable Sex, man or woman? Maybe both.
Another very relevant demographic variable is age, Well, it is not the same to address adolescents as it is to people over 65 years of age, since tastes change as well as the way and channels through which we reach each of them. The variable placeis of the utmost importance because it will allow us to greatly reduce the range on which we are going to focus.
In other words, perhaps our product or service is intended only for Spaniards or people residing in Spain, or perhaps we are only going to market locally. Although it is important, today, and thanks to the eCommerceAlthough we do not have a physical store anywhere in the world, we can sell there, so this variable would be subject to the simple question: Do we want to have eCommerce or not?
2- Define the sociocultural profile of your client
Equally important are the variables related to the sociocultural environment such as the economic level of our clients, the education levelthe Languages who speak, their customs either values. By way of example, Let’s imagine that a company that manufactures veils for Muslim women advertises these veils in an advertising campaign where a woman in a bathing suit appears next to the veil. In this case, the definition would have failed of their customs and values, so this campaign would fail.
3- Define the digital profile of your client
Today this definition is as important as the previous ones. And it is that, it is essential to know the user profile of our client, that is to say What do you use? Are you active in said media? What is your browsing frequency? What keywords are you searching for the product or service that we offer? Solving these questions is very important, especially when carrying out online advertising campaigns or simply for improve our positioning at a level with respect to what the client is looking for.
4- Other key questions to define what the target of your company is
Not all companies carry out more filters to define their target customers or targetbut we really recommend going further and getting to know your target. Other key questions you could ask yourself would be Where do your visits to the web come from? From a direct search or from a banner? Where do they access your website from? home, office or public places? And finally, regarding the competition,what other places do your customers visit?
Congratulations, you already know your target! When we have answered all these questions, we will be ready to take the second step: Try to reach them in the most effective way possible.
Tools to define what the target is in your company
Precisely the digital factor is the most relevant when it comes to obtaining information. I mean, thanks to tools like Twitter Analytics, Facebook Analytics, Google Trends, Google Analytics… etc.. We can obtain many of the answers to the questions asked in previous sections, such as age, tastes, interests, residence, gender, browsing frequency, etc.
All this and much more is now possible to know with a single clickwe just have to have accounts in these social media. Finally, such as Salesforce or could help you find answers in the hard, but simple process of defining what is the target of your company.
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