After Mark’s heavy blow to Snapchat, with the copy of his Stories on Instagram, some thought that, once and for all, the app had died. But, like many other times, it was not like that. So what has happened to Snapchat in 2020? The truth is that, again, Snapchat is more alive than everespecially in some countries, and prepares some features that will cause war in the coming years.
Brief history of Snapchat
Snapchat is a social network that, since its inception, has been characterized by its ephemeral messages, which are automatically deleted after a certain time or after being read: a clear precedent for the stories that we can see today in the most popular, from Instagram to Linkedin. This application was born in 2011 by the hand ofwhen I was a student at Stanford University.
Much has been said about Spiegel, since his success story is a bit different from that of the other leaders of the big technology companies. He grew up in Los Angeles in a good family and was educated in the most expensive and best schools. He is currently married to the famous model Miranda Kerr.
From a very young age he was interested in design and the computer world. I enter the University of Stanford to study Product Design, but never finished the degree. A few years later he found the key to amassing a great fortune, when, Along with Bobby Murphy and Reggie Brown, he created Snapchat. His first attempt was with the app pokeboo, which was a complete failure. However, the success of his second project had a very different result.
So much so, that in 2013 Facebook tried to buy Snapchat worth 3,000 million dollars. But, in addition, it is that in 2016 Google also tried to buy it for 30,000 million dollars! They were moments of glory for an app that since, as we have already seen, Facebook copied its stories, it has not returned to the success it had in its beginnings. But, still, he has never given up; There are many countries in which the app is very well received, especially among the younger audience.
Keys to Snapchat’s success
Augmented reality filters have always been a strong point for Snapchat. Surely you are tired of seeing celebrities, teenagers (and perhaps not so teenagers) or prominent personalities everywhere with dog nose, tongue and ears. Although it may seem so, it is not that the characters have come out of the comic.
What happens is that Snapchat, betting on augmented reality filters, has achieved great popularity. Specifically, this filter that transforms normal people into canine companions, along with some other, has acquired unprecedented shares of fame. The same thing happened with the filter that turned any face into that of a child, and that was used by many users of other social networks to demonstrate their creativity.
The images of those modified with the Snapchat baby filter are circulating on networks
Do you like how they look? 1/3
– Tom Hiddleston Mexico (@THiddlestonMx)
But, as we said before, what has always made this messaging app different is the fact that its users can send messages that are destroyed. They even have the possibility to choose the time in which they will be visible.
Thus, for example, whether the messages are written in a private or public chat, they will be destroyed once the conversation has ended. It is true that there is an option to save them, however, users who are in the chat will know that this message has been saved.
This makes it very attractive, especially for the younger audience, teenagers. But, also, because it creates an impulse in the users, who will not want to miss what is happening, since if they do not see it at the moment, they will never see it.
Snapchat is still top in many countries
with a great penetration among younger Americans, which may be due to the great reception that the app had since its launch in this country. Thus, to this day, many famous Americans and greats still use the application, without switching to others such as Instagram.
In any case, there other big countries where the use of Snapchat is massive: the second country with the most followers is the India. A curious fact, since a few years ago he said in a controversial statement that he had no special interest in being popular in countries like India or Spain.
However, that was a few years ago, before Instagram copied its Stories and surpassed, in just a few months, the number of daily Snapchat users in many countries. According to the company itself, the number of users in India has increased by about 150% compared to last year. Spiegel has already announced a large investment and certain collaborations in this country, adapting some of his series to Hindi, in addition to certain collaborations in the country.
In other countries, such as , which is in the third position, Snapchat has created collaborations with the dating app hoop, very similar to Tinder, but in which the conversations are derived to Snapchat.
Snapchat in 2020
Snapchat in 2020, account 382 million active users worldwidewhich is far from the 287 million (+33.1%) that it had just a year ago and the 255 million in 2018. It seems that this year has not been bad for the Spiegel app.
Many point out that Snapchat benefited from the There were several platforms that tried to fill that gap that seemed that the Chinese app would leave this atypical 2020 on the market, being banned in the US, India and other countries. So almost all the other platforms tried to focus on the short video format, so that users and influencers from these countries would switch to their applications.
Thus, Snapchat also reached agreements with labels such as Warner Music Group, Universal Music Publishing Group and some others, which transmit content through the platform. Thus, he joined the bandwagon of short music videos and tried to compete with YouTube, Instagram or .
In addition, currently, it is also experimenting with augmented reality features, new forms of content creation or the quality of the messaging service, without forgetting its original series.
Although it is true that the application has not managed to surpass the success of its launch, the improvement in its number of users has made its stock price and the attention of investors increase significantly. Therefore, we will have to be very attentive to see what happens with Snapchat next year.
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