The largest eCommerce and Digital Marketing fair comes to Barcelona again. will take place on days March 12 and 13 at Fira Barcelona – Montjuic (Pavilion 1), under the motto “Digital Marketing & eCommerce Leaders”, once again bringing together the most outstanding Keynote/speakers on the digital scene. Speakers from companies such as The North Face, Joom, Zalando, Ali Express, Louis Vuitton, , Just Eat, Bon Area, among others.
The eCommerce sector in Europe continues to grow with a penetration of 84%. Currently, e-commerce revenues in Spain reach 17 million euros and the number of Spaniards who buy online has increased by 2.5% compared to 2010 and 50% compared to 2008. Growth is continuing and, to date, shows no signs of slowing down.
In 2019, having an online store is presented as a mandatory implementation for any Retail. They will have to face challenges such as personalization in the experience of their clients; have a unified view of your users across all channels, desktop and mobile; stand out and offer added value to its users through a great shopping experience.
eShow is the unavoidable appointment where to learn how to implement new solutions, techniques and tools that will allow success in the marketing strategy and growth of online commerce. The space where they meet the leaders of the most cutting-edge eCommerce at a national and international level.
The challenges of online supermarkets, up for debate at eShow 2019
Another of the fair’s star topics will be the evolution of the online channel for the supermarket sector, the Superline. It is probably the sector within eCommerce with the greatest growth projection in the coming years. According to a study of Netrica and Adigital, 21.7% of Spaniards visited online supermarket websites in the last quarter of 2017, which represents an increase of 2% compared to the same period of the previous year.
High conversion rates of this category predict exponential growth in the coming years. During eShow they will address two major challenges in this sector: on the one hand, how to generate online consumption habits and, on the other, how to manage the super-fast deliveries that perishable supermarket products need.
In addition, they repeat two classics of the eShow Fair: the Marketplace Circus, focused this year on the implementation of the eCommerce omnichannel strategy, and eLogistics in which the main logistical challenges faced by any eCommerce will be analyzed, all in a format chester.
Discover the most recent analysis on Marketplaces and their activity during 2018. An analysis that will allow you to know the roadmap of the sector for the coming months and how to obtain the best performance with de .
— eShow (@eshowesp)
Parallel to eShow, the 4th edition of the congress will be held eFintech Showand for the first time Show, which will address the latest trends in the financial sector. As well as the presentation of the third edition of the TOP300the pioneering guide with the most up-to-date rankings and which will serve as a manual for experts in the digital sector. In addition to billing data, it discloses the target of each online store, its average number of visits and unique orders, or its traffic and SEM, among other data.
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