Content in video format has grown exponentially in the current digital ecosystem, thus promoting strategies such as . In this way, the platforms that offer solutions and services related to this type of marketing strategies have also been growing. Such is the case of Filkers, a tool born in Spain that allows eCommerce to generate videos from their product images. This tool is known as the “eCommerce dropbox”.
A growth factor for Filkers has been its integration with Canvasa multi-million dollar company simplified graphic design centered which has become a reference in the market. For this reason, we will explain below how to integrate both tools and what advantages it can bring to your eCommerce.
How the Filkers integration with Canva works
To begin with, it is important to note that Filkers is the only Spanish application that has a . Which means its inclusion in a fairly closed catalog, where there are barely 25 applications worldwide; among which we can count Facebook, Dropbox, Google and Pinterest. This positions Filkers alongside large companies within the digital landscape.
However, this integration is a boost for e-commerce platforms, promoting the creation of visual content; either for ads, content on , etc. To do the integration it is necessary to have, of course, an account in both tools.
The Filkers account will function as the link between the online store and Canva. Through this integration you will be able to export product images directly to the design platform. They will be located by folders within Canva, however, the use of storage will only compete with the images used in design. In this way it is possible to reduce the use of space within it. On the other hand, this integration implies an increase in the productivity of the marketing teams, since allows the management of videos or advertisements in a more efficient way, reducing costs and efforts in the process of work.
What advantages does the integration offer?
As we have already said, the union of both tools saves time and money for electronic businesses. This especially from its automatic synchronization functions, which allow an immediate connection with the images and product data. Likewise, it gives the opportunity to synchronize the catalog each time an update is made or a new reference is added, always being prepared and updated.
On the other hand, it offers a multitude of design possibilities thanks to the variety of templates and designs, which offer a wide creative freedom to eCommerces. You can create tokens and pages of most attractive products and thus boost your conversion rates.
Finally, this integration also allows users to export their Canva designs to Filkers, where they can edit them into videos. This way you will be able to produce better ad campaigns or content for social networks, in video or GIF format.
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