today announced the acquisition of Hotjar, a company specializing in the analysis of the digital experience of SMEs. Through this operation, the two organizations will obtain synergies that will allow them to respond to the needs of the world market in the field of experience analytics. Both will continue to operate independently.
A year of accelerated growth for Contentsquare
Founded in Paris in 2012, Contentsquare is one of the world references in the field of experience analytics and currently has offices in London, New York, San Francisco, Munich, Tel Aviv, Tokyo and Singapore. This operation comes just three months after Contentsquare completed a (€418 M) led by SoftBank Group (Uber, WeWork…) which raised its valuation to $2.8bn (about 2,345 million euros). For the next 3 years, the brand plans to hire more than 1,500 people, 80 of whom will belong to its offices in Spain, divided between the future Barcelona Hub and the new Madrid office.
In this process of expansion, Contentsquare has recently launched three new products and has expanded its portfolio with 11 new patents and 28 pending or published applications. The company, of French origin, is currently trusted by more than 750 leading brands around the world, such as BMW, , Microsoft, Rakuten, Sephora, The North Face and PUIG. The addition of Hotjar to the Contentsquare family complements the acquisitions of Upstride, Dareboost, AdaptMyWeb, Pricing Assistant and Clicktale.
Contentsquare’s technology allows us to collect billions of interactions to analyze the user experience, identify friction points, measure the performance of content (text, images, video) and compare the impact of price and product relevance. your software transform that data into recommendationsallowing businesses to prioritize their decisions and increase conversion and revenue.
For its part, Hotjar was founded in 2014 and today has more than 190 members working from 33 countries in Europe, America and Africa. Its tools allow small and medium-sized businesses to combine customer experience with empathy, thanks to its digital experience analysis solution, which is based on a combination of quantitative and qualitative data. Today, it has more than 33,000 customers in more than 180 countries.
As explained to us Pierre CasanovaContentsquare CRO, «Hotjar specializes in processing and delivering data to product teams at small and medium-sized businesses that need to create better experiences. Instead, Contentsquare works data for the marketing, content, product, design, and operations teams. The result is that we are very complementary and joining forces allows us to serve the market end-to-end and create great digital experiences for businesses of all sizes and in any industry.
With this union, brands will have access to the solutions they need regardless of their stage of growth. The main idea is the democratization of data: having access to relevant customer information without requiring a great deal of technical expertise.
In addition, we are “obsessed” with our customers. Like us, the Hotjar team cares deeply about their customers and creating value for them. Their methodology is extremely inspiring, they are very focused on delivering a roadmap and a product that offers value solutions generating positive results and success for their clients”.
If anything is clear, it is that, after the health emergency, the way we consume has changed radically. The virtual has prevailed over the physical and companies from all over the world, including startups and SMEs, have made their efforts to go digital. In this sense, Hotjar has experienced exponential growth in the last 12 months, due to the high demand from small and medium-sized companies that needed to understand the behavior of their users to offer a good customer experience.
“Today, people expect quality digital experiences every time they go online, whether they’re interacting with big global brands, startups or fast-growing companies. Joining Hotjar allows us to expand our reach to bring business-critical analytics to all types of businesses across all industries,” said Jonathan Cherki, CEO and Founder of Contentsquare.
“We couldn’t be more excited to join forces with Contentsquare. We created Hotjar to inspire product improvements, helping companies of all sizes show empathy towards their end users. Joining the Contentsquare family allows us to accelerate our work towards this vision, double our investments in innovation and thereby unlock even more value for our customers,” said David Darmanin, founder of Hotjar.
With a combined team of more than 1,000 people, both companies will work closely together to make the most of their joint expertise, but for now, They will continue to operate independently. Pierre Casanova explains that «The union of both teams is one of the most enthusiastic aspects of this purchase. We greatly admire the Hotjar team and the values around which they have built a strong company culture. We look forward to sharing good practices and experience between departments. We have many, many synergies – including at the level of our values – and also unique differences that will encourage us to learn from each other.
Both Hotjar and Contentsquare take the privacy of the end user as a priority issue in the development of their technology, complying with the General Data Protection Regulation (RGPD). In fact, Contentsquare has just launched a “no cookies” offer, which allows companies to disable first-party and third-party cookies.
Both organizations are committed to society: Contentsquare has recently launched the Contentsquare Foundation, a non-profit organization with a mission to promote digital accessibility for all. Since 2017, Hotjar has also shown its social commitment by donating 1% of its income to initiatives that take care of the environment.
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