A picture can be worth a thousand words, of course. But an infographic, in such a case, is worth more than ten thousand. Keep reading and discover the reasons why you should start creating some to sell your products or services.
Images are understood faster
Until relatively recently the vast majority of the population was completely illiterate. In fact, barely a century ago half of the population in Spain was. What does that mean? That tens of thousands of years of evolution have created a brain made to interpret images and sounds almost instantaneously. But the same does not happen with symbols… like letters.
Therefore, if we see an image of a shoe, the information of what we understand as such will reach our brain much faster than if we read the word “shoe”. Consequently, infographics combine both types of information (the visual being preponderant) so that it is much easier and faster for us to manage, interpret and internalize some data or processes.
They help sell in any language
There are many infographics that hardly need any written information, so they can be used to sell in almost any language. In fact, it is much cheaper for websites that sell products in several countries and languages to use the same infographic and translate the few lines of text that they have to do the same with an instruction manual. Also, the latter will not be as effective as infographics.
And if what concerns you is both the process of creating and modifying infographics, you do not have to worry. There are many different ones that can help you.
They simplify complex processes
Do you think your products are too complex to explain their use through an infographic? Well, precisely the relatively complex products are the ones that should be helped the most by infographics to explain their operation or form of use.
Keep in mind that for the human being there is no easier way to learn to do something than to see another do it and try to imitate it. Whether it’s a drawing or a real person. So help yourself with the images so that your potential customers know, even before having the product in their hands, how it is used.
They greatly enrich the product sheet
As any self-respecting person would say, a well-done product sheet must contain the main benefits of the product, its technical characteristics, user ratings and all the visual accompaniment that you can give it. The more the better.
The latter can consist of photos (from different angles and in use), (reviews, unboxing, use) or… infographics. All this material will always help the user to get as close an idea as possible of the advantages of acquiring that product compared to that of the competition.
Do you see that infographics are a great idea to sell more? Now all you have to do is get down to work and define how the ones you incorporate on your website should be. And remember (one last reason to bet on them) that you can also share them on .
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