Facebook expands Instagram and Messenger integration with cross-group conversations – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Facebook gives and now it’s the turn to Instagram and Messenger that will unite their messaging apps, that is, users will be able to include Instagram and Messenger users in their chat groups, in addition to integrating new topics into the chats.

Now you can send group chats and invite your Instagram and Messenger contacts

The gradual integration of all of Mark’s applications is ongoing and progressing faster and faster. starting october we learned that to your profiles on the social network just by adding your number within the contact information, creating a new customer service channel through the messaging app, while offering a more personalized user experience to consumers.

Now it is the turn of the communication between Instagram and Messenger, which will be much more fluid: OK, this integration is done in order to facilitate communication between users without them having to think about what application they are using.

«More than 70% of eligible people on Instagram upgraded to the new Messenger experience to enjoy new features like cross-app communication. To build on this huge momentum, we are pleased to announce the launch of cross-app group communication. with this updatepeople will be able to start group chats between their Instagram and Messenger contacts. Within these cross-app group chats, users will continue to personalize their chat experience with personalized chat themes and reactions.”

To use the chat between Instagram and Messenger you just have to create a new group chat, and by adding the users you will be able to see the contacts of both at the bottom of friend suggestion lists to join. Despite the integration of chats between Instagram and Messenger, the social network ensures that security controls will continue to apply as before: You can decide who can add you to a chat group, who cannot send you messages or call you, and who can add you to a list.

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Surveys and new topics are integrated into the chats

The company also announced that just introduced polling feature to both Instagram direct messages and group chats between Instagram and Messenger ,“which makes it easier for the group to decide which new program is better or which restaurant they will go to next weekend” .

Beyond communication Messenger wants the experience to be as fun as possible, so it has added new themes to give your conversations a personal touch, among which is a theme that celebrates the release of J Balvin’s new album, and an astrology art suite to give your group chats a cosmic touch just by downloading and activating in the Messenger app.

This update is available globallyso surely within the next few days it will be active on all devices and countries while the integration of Facebook’s social applications continues.

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