more than 60% of online purchases of household products are made through smartphones, above all, cushions, mattresses and mats are more popular. It is what we can highlight the most about the new IHome report of on shopping for household items online in Spain.
The reasons to buy household items online
The main reasons to buy this type of product online are the price and convenience in delivery.
48% of users value mainly the price as a factor to buy these household products online, while 44% are motivated by the convenience of delivery, without having to leave home or the office to buy at any time. 8% do it because of the trust that web pages give.
It is clear that buying online means great savings in the purchase, and this is what online buyers value the most.
Trends in shopping for household items online
More and more household products are bought online, so much so that the Home Report of indicates that the 62% of internet users say they have bought at least one product for the home in online stores in the last 3 years. Until recently, this type of product was hardly bought online, but rather the purchase was made in physical stores in the town itself or in a nearby capital.
Although 44% of respondents claim to buy some of the household products on the Internet, two out of ten say they buy most or all of their furniture and decoration purchases online. The 60% shopping of household products is made from mobile devices compared to 40% that is done from a desktop or laptop computer.
Who spends more on household items online?
This report shows us that men spend more on their online purchases of household products, since while they spend an average of 112 euros, women spend an average of 103 euros. There is a greater expense in products for the home according to the older the age group.
The women under 25 are the ones who spend the least in these articles, with an average expenditure of 70 euros and a basket 15% lower than the total average. Who spend the most are men over 45with an average expenditure of 123 euros and 5% higher than the total average.
Household items that are most purchased on the internet
The most purchased household products are textiles. 37% of users buy sheets, cushions or towels. 18% buy tables, chairs, mattresses and couches. 15% of purchases are in decorative details. 5% of purchase is in kitchenware and appliances.
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