COVID-19 has greatly changed consumer shopping habits and accelerated the growth of e-commerce. The customer experience occupies an essential part in eCommerce, which is why online stores are increasingly focusing on building totally immersive and personalized experiences. To do this, it is essential that brands know how to adapt to new trends and changing customer needs.
In order to solve the challenge of offering exceptional shopping experiences, the concept of headless eCommercewhich is mainly based on decoupling the Front-end from the Back-end, to achieve greater operational agility and greater customization capacity.
To understand how headless eCommerce is capable of strengthening the customer experience at all points of contact, we must basically understand what a headless architecture consists of and how it manages to significantly improve this experience.
What is headless ecommerce
The is the term used to define a “new” approach to electronic commerce where the Front-end (the visible face of eCommerce) is decoupled from the Back-end (logical part of eCommerce). Both parties communicate with each other thanks to an API (Application Programming Interface), that is, the one that allows sending and receiving information between the Front-end and the Back-end in a totally instantaneous way: product information, payment gateways , etc. Thanks to its decentralized operation, it is easier to adapt the user interface without affecting the proper functioning of other areas of the business.
Therefore, a headless architecture allows companies to be more agile and flexible, increasing the potential to experience changes, based on new technological advances and future trends, thus reducing the workload and maintenance of any online store.
Therefore, a headless approach frees businesses from the limitations of monolithic platforms, offering a solution that allows them to scale faster and improve online store performance, with the common goal of creating much more personalized customer experiences.
To what extent does headless eCommerce strengthen the customer experience?
Updates, competitiveness, integrations and scalability
Unlike monolithic platforms, this type of platform allows experiencing new trends and future technological innovations in a much faster and more agile way, thus making brands more competitive by adapting more easily to changing customer demands and the market. In addition, it allows for easier integration with other systems or platforms such as Marketing Tools, ERP’s, or CRM’s.
Any changes and updates made in the Front-end or Back-end will not negatively affect the operation of eCommerce, and, in addition, they will be applied instantly, so there is more freedom to experiment, and a great opportunity to scale the Front-end and Back-end individually.
Omnichannel and consistency
The fact that there are different user interfaces for each channel means a great improvement in customer service regardless of the channel used to make a search or a purchase, something very important considering that there is an increasing number of digital channels. Furthermore, separating the Front-end from the Back-end allows multiple Front-ends to be connected to the same Back-end, pushing the content to any channel and device, such as the website, a mobile application, etc.
Customer experiences and customization capabilities
The customer experience is a differentiating element in electronic commerce, therefore, the easier it is to adapt to consumer needs and market trends, the easier it will be to achieve their satisfaction and loyalty.
Online stores can take advantage of the data provided by customers to create much more personalized shopping experiences based on their preferences, needs, and even geographical area, thus increasing and optimizing content for better performance.
The future of e-commerce is headless!
In short, today’s online stores need e-commerce platforms that prioritize the customer experience. The headless allows to overcome any limitation in order to provide fluid and higher quality experiences, through a more flexible, adaptable and customizable approach.
To have a headless eCommerce solution, you don’t have to go far. is the proximity software developed 100% in Spain and with local support 24/7. A highly customizable Unified B2B and B2C platform, with more than 200 native functionalities, total scalability and a very intuitive BackOffice, at an affordable price, which will allow you to create unique shopping experiences on any device.
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