You may not have seen it yet, but MasterCard has changed its look. For the first time in two decades, the new MasterCard logo was presented, and a new one based on it. It was the work of the Pentagram design studio, and it will gradually be incorporated into the company’s products, coinciding with the presentation of a new and more secure payment system by the company, Masterpass.
Why a new Mastercard logo
The company’s CMO, Raja Rajamannar, spoke to about the new MasterCard logo, which is the result of an attempt at modernization, flexibility and optimization for the web.
It was based on a system of its own for the brand, based on circles and arcs, but without departing too much from the existing logo.«The MasterCard logo is recognized worldwide»Rajamannar said. “There are 2.2 billion credit cards that carry the MasterCard logo. There are ten million vendors around the world that have the MasterCard logo at their points of sale. The key for us is to show the value of the brand in that logo, and to take advantage of it for the future.”
What is the new MasterCard logo like?
The new MasterCard logo retains the most recognizable elements of the brand: the two interlocking circles, and the colors red and yellow.
In the old logo, the word MasterCard was placed on top of the interlocking circles. In the new one, the word is outside the circles. A change that does more flexible, since it can be represented both horizontally and vertically. In addition, the letters M and C, which were capital letters in the old logo, blend in with the rest of the letters in the new one, and all appear in lowercase. A visual nod to the evolution of payment, which is what the brand wants to arouse in the public.
As for the font chosen for the name of MasterCard, it is a font called FF Mark, Chosen for its sleek, modern look and because it reads well at small sizes. In addition, its circular lines are adapted to the system created for the brand. The all-over design will appear on all MasterCard credit cards and billboards, with the circles and arcs playing that essential role.
According to Rajamannar he would have previously considered a more radical option for the new logoin which the word MasterCard disappeared, and using only the two interlocking circles. “The image is so recognizable that the approach could have worked”Rajamannar said. But for now the company has played a little safer and wanted keep the brand with the name.
Other brands that opted for a simplified redesign in their logos
Simple and flexible logos set the trend. Today, design sets a trend, and it is necessary for brands to review their corporate image and adapt it to new devices, so that do not lose an iota of quality. We look at three examples of companies that have recently updated their logos to adjust them with the new times.
1. Google
In the last year there has been a growing trend towards the use of fonts sans serif, clearer and simpler. The most practical example we have in the
2.Instagram
Some brands have also opted for flat designs for their logos. Perhaps we have a good example in the. The photography application modified its icon a few months ago by a simpler and more colorful version.
3.Verizon
Finally, we look at it, also made by the Pentagram studio. The American telecommunications company opted for a minimalist version of its previous brand image, and much easier to keep in sight.
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