Twitter has announced the appointment of Javier Pagan like new Country Manager of Twitter Spain. Javier, who joined the Twitter team last year as Director of Business Development, now expands his functions and assumes the management of the business with the aim of strengthening the company’s commercial area.
From his new position, Pagán will be responsible for supervising and strengthening the relationship with customers and leading the business strategy to continue growing in Spain. As the company explained in a press release, «Javier Pagán’s knowledge of the market, of the clients’ businesses and his knowledge of the digital world will be of great benefit to further support business partners and their business objectives in Spain».
“At Twitter we are committed to the evolution of our business in Spain and we are very happy to have Javier in this role. Javier joined us 18 months ago and has shown through his work with our internal teams and our external partners that he is the right person to take our business to the next level.” it states Chris ReedyVP of Twitter Client Solutions EMEA.
“After more than a year as part of the Twitter sales team, I am assuming this new responsibility with the aim of growing the business in Spain and strengthening the relationship with customers. And, to achieve this, we will continue the company’s global growth strategy whose pillars are to promote premium content, advance in the monetization of content and innovate in products “has explained Javier Pagan.
Javier is an expert in digital strategy and media advertising in Spain and international markets and has extensive experience in this sector working for firms such as Amazon, Rush, Vocento or Softonicamong others.
According to the latest from The Family, Pagán arrives at a key moment for the network in our country. Twitter continues to lose weight in Spain and has 4.1 million users, which represents 300,000 fewer users than in 2019. However, profiles on this social network grew by 1.2% in the 50 most populated cities in Spain, especially in Granada, Madrid, Seville, Valencia and Barcelona, where the social network has more penetration.
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