In there are already thousands and thousands of potential customers, they are there and every month there are more. So, if what you want is to sell online, you can now get down to work.
To help you sell on this marketplace, Vgamzan agency specializing in Amazon and directed by Víctor García Barco, has published a To elaborate it they have based, not only on their experience, but also on the information offered by members of AliExpress China and by the Madrid headquarters team in their video training for partners.
AliExpress Algorithm
The AliExpress algorithm, like that of other marketplaces, takes into account many factors, but there are some that stand out above others. Apart from basic things like optimizing titles, descriptions, updating prices, having good images and product reviews; the algorithm rewards stores with the most followers.
So, in order to master the algorithm you have to:
- You have to make an initial investment to get off the ground. As you have more followers, more sales, more visibility, more followers, more sales, more visibility, etc. We call it “The AliExpress Wheel” and it is a feedback mechanism.
- Freebies: It is the most favorable type of promotion to enter “The Wheel of AliExpress”.
- Loyalty Marketing: It consists of offering valuable information to followers, exclusive discounts for them, informing them of new news first, making them part of the community, participating in raffles, live or direct for the community, etc.
- Sales Marketing: It consists of developing a strategy to contact users either because they have left an abandoned cart, because they have added your products to favorites or because you want to recommend complementary products to those they have already bought. But additionally, did you know that you can even contact anyone who has seen your store?
How to attract customers and how to retain them?
These are the two questions that you must guide to be successful in AliExpress, because if you only focus on selling and invoicing, your project will fail.
Based on this, it is necessary to establish the following objectives:
- Get thousands of followers for AliExpress store.
- collate that growth with a significant increase in sales.
You have to keep in mind that AliExpress is no longer a mere marketplace with Chinese products. AliExpress, today, is a community where you can get fans and followers, where you can share unique content with them both in video or live, as in images or with powerful articles. Make them part of the company’s new developments and establish a face-to-face relationship with them so that they don’t leave your side.
And that is something unique that AliExpress offers to build loyalty with you as a seller. But it is that, in addition, AliExpress allows you to take out that community that you manage to create on its platform; that is to say, you will be able to take it with you to make raffles, you will be able to get yours to have a better database,… And many more things.
So, now you may be wondering, Why does AliExpress let you do that? The answer is simple: if they allow you to do that, you will be more loyal to them because AliExpress provides you with your greatest need: to find thousands of potential customers at the lowest possible cost.
However, you must not forget the importance of not create a customer culture that is solely focused on buying because we offer the lowest prices, since at any moment a seller with lower prices can appear and steal it from us.
Get the most out of AliExpress features
Imagine that you have a physical store and every day 500 people pass in front of your window. But they don’t come into your store, so you have no idea who they are and you can’t do anything for them except put a sign in the window.
As well, AliExpress identifies each user who has seen your products or who has entered your store, even if they have not bought or done anything. I mean, it identifies all those users who “have passed in front of you”… And it allows you to impact them with .
So it is no longer just strategizing to enter “The Wheel of AliExpress”, but if you are in that wheel and your products are displayed more and more, it is like changing your store located in the seedy alley of a neighborhood. from a small town to set up your store on Madrid’s Gran Vía.
Cool, isn’t it?
You should also take advantage of the freebies from AliExpress, which is the same as giving away products in exchange for reviews. Something highly common in all marketplaces, but in AliExpress it is not only legal, but they promote this to increase your community.
The investment of giving away product generates:
- Increase the valuations in the products that are given away.
- Increase account level.
- Increase the number of followers in a greater proportion. That is, a freebie is NOT equal to a follower, but hundreds or thousands of followers.
- Increase the number of cross-selling.
That’s why one of the main tasks It will be to find out which are the products that work best in Freebies and that get more profit for the account, with less product investment.
But in addition, you can also reach Internationalize your business. This strategy is easily scalable in other languages due to the ease of European sales on AliExpress. In addition, with its special agreement with Correos Internacional, it is economically more viable since it allows it to better compete with local products from other countries. But it is a priority to have it first in Spain.
Why sell on Marketplaces like AliExpress?
Currently, marketplaces are leaders in sales and purchase searches. In fact, 9 out of 10 online shoppers look for information on marketplaces before making a purchase and 96% of Spanish online shoppers shop frequently on these platforms, according to a study by Tandem Up, .
For this reason, being present in the Marketplaces channel is crucial: it opens the door to new markets, logistics and infrastructure costs are lower than those required by other distribution channels (no warehouse, website or own e-commerce is necessary), it allows seasonally adjust product stock and, above all, increase sales in a sustained manner.
If you want to know more about how to sell on Aliexpress,
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