Uvinum is now Drinks&Co: new name, logo, website and catalog for one of the references in online wine sales – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

About to turn 10 years old, the online sales platform for wine, champagne, spirits and gourmet products is transformed into Drinks&Co, after carrying out a rebranding with a name change. Keeping team and spirit intact, the renewal includes the launch of a catalog of great wines and spirits with its own stock, that offers services such as private sales, fast delivery and careful packaging under the new brand.

«We have been working on this project for several months and, despite the current circumstances, we believe that it is time to launch it on the market. We have invested a great effort in this updating process, with the sole objective of continuing to improve the quality of our services.“, Explain Louis de Fautereau, Managing Director of Drinks&Co. A) Yes, The new stage of the company will be developed under the new Drinks&Co banner in the 10 countries in which it operates, with a mixed model of marketplace and direct purchase. In Spain, specifically, it offers a catalog of 53,000 references.

And it is that, until now operating only as a platform multi-vendorthe main novelty in the management that entails the change is the creating a catalog of great wines, sparkling and distilled, based on a wide selection of references from which Drinks&Co will handle their shipment, with its own warehouse.

The company intends optimize the quality of your service, “enriching the personalized shopping experience that it has been committed to since its inception.” In this way, assuming full logistical control of this sum of products, it seeks guarantee fast delivery times, as well as propose outstanding offers and private sales with the best wineries and brands.

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New image, and much more

Being the same one that managed the platform until now, the Drinks&Co team has developed changes in it, thanks to the experience accumulated during all this time. Thus, the new product page allows a a simpler, more comfortable and transparent shopping experience, so that the user – who does not need to register again – can easily access the information he needs to make the right purchase decision. It also offers an experience mobile improved, due to an optimized design with greater usability.

With Drinks&Co we offer the best of both worlds: on the one hand, we offer the most extensive catalog of wines and spirits in Europe thanks to our Marketplace and agreements with 300 partners in more than 10 countries, and, on the other, a selection of private sales purchased directly from the warehouse, with competitive prices, high-quality content made by our experts, and excellent service: more than 98% of our orders arrive at the customer’s home in less than 48 hours“says Louis de Fautereau.

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