SeQurathe specialist in deferred payment solutions, has announced an international alliance with the Swedish payment and financing entity Svea. The company announced this important agreement through a press release, which represents a investment of the Swedish group in SeQura for an amount that has not been published.
The objective of this alliance is establish new eCommerce tools and payment solutions that speed up the digital transformation of businesses and allow them to strengthen the relationship with their customers. In addition, this investment is intended to design, test and launch new experiences for commerce that increase buyer satisfaction, sales and repeat purchases, whether in physical stores or eCommerce.
«We share the philosophy of supporting, prioritizing and optimizing the business of retailers. This alliance will allow us to share knowledge and offer an effective alternative for those international businesses that seek to strengthen the relationship with their customers and considerably improve their purchase recurrence and conversion ratios»said Lennart Ågren, CEO of Svea.
For his part, David Bäckström, CEO of SeQura, affirms that “eCommerce has evolved at breakneck speed over the past decade, while the retail shopping experience has largely stagnated. We want to enhance the inherent advantages offered by purchases in physical stores, incorporating the convenience and speed of e-commerce. This investment is not limited to new technologies or payments, but is about designing experiences that reach consumers whether they are online or offline. To do this, it is necessary to rethink business and operating models».
What is Svea?
Svea Bank AB is a group of financial entities that has been offering services to companies and individuals related to payments and liquidity for 40 years. This company, with more than 2,000 employees, is headquartered in Sweden and various offices in other corners of Europe, such as Norway, the Netherlands, Germany, Austria, Finland, Hungary, Switzerland and Estonia.
Among the services that Svea offers are payment solutions for physical stores as well as for eCommerce and payment apps. In addition, it offers advice on financial matters not only to large corporations but also to small companies, thus being an important ally for entrepreneurs. Other services offered include corporate loans, credit, billing services and debt collection. It also offers loans and savings accounts for consumers.
For its part, SeQura is a payment solution that allows merchants to accelerate their digital transformation, increase sales and boost purchase recurrence. Founded in 2014 and with its headquarters in Barcelona, SeQura is a deferred payment solution, namely, «buy now, pay later (BNPL -buy now, pay later-)» providing its service to more than 4000 stores.
In Spain, SeQura has positioned itself as one of the main players in the sector thanks to the fact that it offers a payment gateway with flexible payment methods, such as BNPL. In March 2021, the company announced its expansion outside Spanish territoryarriving to Portugal, Italy and , In addition to venturing into the Latin American market, settling in Mexico and Colombia.
Also, has developed its own risk algorithm, which facilitates the management of this type of financing operations. With a Net-Promoter-Score (NPS) of 88%, SeQura allows shoppers to enjoy what they like and pay later with full flexibility. This is possible thanks to a faster payment experience and a wide range of products that adapt to each customer profile and sector.
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