In recent years, the online marketing of cannabis products has increased considerably. The main reason is the acceptance of products with CBD in the cosmetic and pharmaceutical industry and in articles for personal care and therapeutic use. On several occasions, the World Health Organization (WHO) has recommended the removal of cannabis from the list of most dangerous substances and .
Legislation on the sale of cannabis products on the Internet
Before we start, we would like to clarify a couple of things regarding legislation and explain the legality of CBD in Spain. For this, it is important to know how to differentiate the two main active ingredients that make up cannabis: cannabidol (CBD) and tetrahydrocannabinol (THC).
CBD It is the part of the cannabis plant that is used for medicinal purposes, since it does not contain any psychotropic or addictive substance. Contrary to THCwhich is the substance of the plant that generates the psychotropic effect of marijuana.
Okay, let’s continue. The production and sale of products, derived from hemp or cannabis in Spain, is legal depending on the THC levels they possess. Thus, according to the regulations of the aid regime of the common agricultural policy of the EU, hemp can be produced legally. Some of these products may contain levels of THC for medicinal purposes, but never exceed the 0.2%.
The fashion of products with CBD
As we have mentioned, CBD is not addictive or harmful to health, on the contrary, it has therapeutic properties. Therefore, more and more products are launching compounds with CBD on the market, due to its soothing and anti-inflammatory properties.
Among these products you can find everything from CBD oils, infusions, items for body and mouth care and facial cosmetics, to aromatic CBD flower buds (remember, it can contain up to 0.2% THC).
These articles have become so popular thanks to the multiple therapeutic benefits that provides the CBD compound. We highlight some such as: anti-inflammatory, analgesic, antioxidant, anxiolytic, antiemetic and anticonvulsant benefits. Normal that they have become so fashionable, right? 😏😅
Even so, there are still many doubts, fear and ignorance on the subject. It is important that you are clear that as long as the percentage of THC that the products have is less than 0.2%, it will be legal. Instead, if they exceed that concentration (cannabis or marijuana), they will be illegal.
Cannabis product stores on the Internet
In this section we will show you some examples of online stores that sell some of the aforementioned products. We will also talk about How do you present these articles? and if the promote in .
greenmotive
The first example we want to talk to you about is . An online store in Barcelona, whose vision is to bring the benefits of Cannabis as a natural therapeutic ingredient to the user through a wide catalog of natural products derived from this plant.
Among its product categories you can find CBD oils, veterinary supplements, cosmetics, balms, oral and body care items, gels, food or CBD seeds and flowers, among others.
They make a special effort to provide all the necessary information so that users, who find them, have no doubts when purchasing one of their products. Compared to the following examples, we can see how Greenmotive focuses a bit more on the Benefits that the user can obtain with the use of CBD. In your you will find two columns. On the one hand, a list of products and, on the other, an even greater list of benefits. Selecting any of them will link you to the articles that will provide you with said benefit.
As in the web page, in its , the communication focuses on the enhancement of the benefits of its products. Below you can see, as an example, one of his copies on Instagram.
Naturecan
We Stick With , founded in 2019, is a global wellness brand focused on providing safe and effective hemp-derived CBD products. The main goal of the company is to create products that help people lead happier and healthier lives.
Naturecan uses US-grown hemp because US growers grow the best raw materials, in part because they are more experienced and technologically advanced than growers in other countries, but also because Oregon’s rich, organic soils offer superior growing conditions. optimal for hemp plants.
Naturecan’s CBD oil is broad spectrum. This means that it contains a number of natural compounds from the hemp plant (including cannabinoids, terpenoids and other phytochemicals) and undetectable levels of THC <0.01% guaranteed (20 times less than the legally allowed amount.). The result is the most powerful, pure and safe oil on the market.
In Naturecan use CBD to infuse into a whole range of everyday products, from gummies and capsules, to brownies, cookies and protein powders. As we can see in the following image, they have also developed a range of CBD creams and cosmetics.
When it comes to communicating, Naturecan has a free CBD Guide and a Blog where they publish the latest industry and research news. They use their to publicize their products.
naturicious
Another example of ecommerce dedicated to cannabis products is , a French brand that popularizes the use of products with cannabidiol. They have a online store of CBD products, which sells in Spain, Germany and Italy, among other countries. Among its catalog of articles you can find: balms and oils for the skin, CBD hemp extracts, a wide variety of hemp and CBD teas for dogs and cats.
These kinds of items are usually presented, in an online store, constantly ensuring the quality of the product, its composition and its legality. And that’s how they do it at Naturicious. The previous model of covering all the misinformation that surrounds this type of product is repeated. They have from one to a blog where they gut everything related to the legality of the articles that come from Cannabis.
In addition, they have corporate social networks (Facebook and Twitter) in which they show their products, highlighting their quality and their health benefits.
CBD teacher
Another good example for the topic we are dealing with is . A Madrid ecommerce of CBD products. Among its products you can find CBD oils, oral, body and facial care cosmetics, CBD treatments for pets and ornamental flowers.
As in the two previous cases, Professor CBD shows a lot of information about the production, uses, benefits and types of products it offers. We understand that it is necessary due to the misinformation that surrounds this market, as we mentioned before.
As a distinctive aspect, it can be seen how the presentation of the products focuses on the cures specific diseasesand not so much in specific benefits.
In the Instagram account you can more clearly. They associate each of their products with the possible solution of diseases such as insomnia, Parkinson’s, depression or epilepsy.
Your publishing style in format Gallery shows, first of all, as an unknown how CBD can help people suffering from this type of disease. And then answer the question with information about it. As in the following example:
There is a wide variety of ecommerce in this sector, with a business model similar to the previous ones. Some of them are: , or , to mention other options.
In short, this market is so attractive because of its limited exploitation and because of the multiple benefits that these properties have for health. Despite this, the fine line that separates it from illegality produces mistrust and lack of information around this market. But, why leave aside products that nature provides us with so many benefits?
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