Over time, it has been able to build a great e-commerce empire known for brands such as . However, other of its divisions, such as its cloud technology service, have also been responsible high income in recent years.
Thanks to this success, it has been proposed to double its reach in foreign markets, so that during the Summit of AlibabaCloud of 2022, which is committed to making a billion dollar investment (just over one billion euros) over the next three years, to generate a “updating the ecosystem of global partners” supporting them to assume sales, technical support and customer service responsibilities.
Alibaba Cloud, which is now considered the third largest cloud provider in the world, It owes its achievement to the network of local allies it has built around the world. That is why This new initiative, according to what the company has said, aims to “Support partners’ technology innovation and market expansion with Alibaba Cloud in the next three fiscal years.” The investment will come in the form of financial and non-financial incentives, including financings, rebates and marketing initiatives.
According to data from the research firm Gartner, Alibaba Cloud’s market share in the year 2021 was 9.5%, falling behind Microsoft (21%) and Amazon (39%).
Empower customers
Alibaba Cloud, which has about 11,000 business partners in the world, including Salesforce, VMware, Fortinet, IBM and Neo4j, has also decided to launch a program “region accelerator”with which they want to accelerate the growth of partners by providing them with a localized business collaboration model, with which they want to increase partner revenue and strengthen their technical expertise.
In addition to this and with the aim of improving the cloud adoption process for partners, Alibaba Cloud launched the “global service program”. With this program, it has implemented three new customer service centers located in the cities of Kuala Lumpur (Malaysia), Oporto (Portugal) and Mexico City (Mexico), with which it wants to provide consulting services and migration of regional data to the cloud.
At this summit, the company’s cloud division signed about 30 more agreements that will help customers and partners accelerate their digital technology capabilities by partnering with major companies in the technology industry.
growth slowdown
This cloud service from Alibaba, headquartered in Hangzhou, was the cloud solution preferred by many Chinese companies who take their business abroad. However, national security relations between China and the West have become strained, causing some of his clients to turn away.
In fact, the platform in an attempt to get into the pocket of US regulators, has moved all its data from Alibaba Cloud to Oracle serverswhich has been a blow to the cloud company. Many Chinese companies operating abroad have chosen to store their users’ data in cloud services abroad and thus avoid any regulatory process in the future.
For their part, Western technology companies are in the same situation, The United States Data Law, prohibits the data of its users from leaving its bordersa situation that has caused large companies such as Apple or Tesla to use Chinese cloud solutions to store the data of these users.
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