never ceases to amaze by inventing new projects to stream on Twitch, and hand in hand with Gerard Piqué has created a new sporting event, the Balloon World Cup or Balloon World Cupa competition that has been able to bring together the best exponents of an unprecedented sport with a great production and of course, with the sponsorship of big brands.
The idea arose from an innocent tweet from Ibai in which he shared a video of a couple of young people playing hit a balloon in his living room without it touching the floor. Piqué quickly launched a challenge to the community on Twitter, and If that post got more than 50,000 retweets, the first Balloon World Cup would be organized based in Spain.an idea that of course was made thanks to the virality of the .
I want to buy the rights to this and set up a world cup
– Ibai (@IbaiLlanos)
50k RT and we do this World Cup on October 14.
— Gerard Piqué (@3gerardpique)
PortAventura It was the headquarters of the World Balloon Championship, while it was offered by streaming where we were able to get excited with the 32 selected representing different countries of the world who disputed not only the coveted Golden Globe trophy as a prize of this first world edition, but nothing less than 10,000 euros.
Yoigo, Doritos, Mentos… the brands present during the Balloon World Cup, the main stars of the event
With such high expectations, big brands came together with special spaces at the event, brands that were present during the sports fair, in the broadcast, on Twitter and that were able to take advantage of the occasion to launch special promotions:
What Airing, that in addition to having visibility in the commentary box, he was in charge of the “Eye of the Globe” section in which the referees led by Rafa Guerrero accessed the videos on the screens to give legality to each of the players’ movements.
mints, that in addition to being the leader of the start button of each match and sponsoring the most exciting “mo-ments” of each gamealso had a presence in the room set up especially for the game, a space that by the way was fully furnished to simulate a normal living room and dining room, whose sponsorship was in charge of the furniture store Kay Home.
Kelme He was in each of the uniforms, which by the way were personalized with the representative colors, flags and names of the players.
Doritos was also part of the event with an arcade machine and bean bag chairs as part of the furniture, a visibility that increased by raffle on your Twitter account an arcade machine just like the one that was presented at the World Balloon Championship arena along with bags of Doritos.
👾 ARCADE GIVEAWAY! 👾 You’ll see it in hers and now you just want to have it 😎🤟 WIN a Doritos®️ ARCADE MACHINE and ®️ bags!
✅ Follow us @doritos_es
✅ RT this tweet
Promotion until 10/21, +18 Spain. Legal bases: Link in BIO
– Doritos Spain (@doritosES)
, that had a presence in the players’ protective helmets, had a special presence during “The Golden Globe”, the moment in which after two minutes had passed, the official time of each game, if the players were tied, the fans and the players turned on they had to keep the balloon afloat, without using their hands. Also, Yoigo took advantage of this moment to invite his followers on Twitter to retweet his promotion and enter a raffle a PS5 and a free year of infinite gigabytes with your brand.
🔥 WE ARE ON FIRE 🔥
The one from y is on fire and we are going to live it to fuuull with you 😎
Show that you are one of ours and you can win ONE PS5 and 1 free year of INFINITE gigabytes in our . 😱
— Yoigo (@yoigo)
Nevertheless, Volkswagen took the night, first starring in the arrival of Ibai and company to the event, and then to being part of the “furnishings” in the living room where the grand finale was held, who was in charge of the players Francesco de la Cruz, from Peru, who was the absolute winner, and Jean Spieb, from Germany, the second place. A Volkswagen that made the competition even more difficult but that undoubtedly gave the brand a spectacular showcase.
The Spanish representative Jan Franquesa managed to obtain the third place, and after five uninterrupted hours of transmission on Twitch, the first edition of the World Balloon Championship ended with an award ceremony.
Relive the last seconds of the final that has crowned Peru as world champion! Congratulations
— Balloon World Cup (@BalloonWorldCup)
An event that managed to capture attention on social networks
The event kept more than half a million spectators on the verge of emotion during each game, and when it was Spain’s turn it rose to more than six hundred thousand spectators. According to data from TV Top Spain, the event touched the two million visits throughout the six hours of broadcast
If they tell the 16-year-old Ibai that he is going to end up setting up a balloon world championship with Gerard Piqué that more than 600,000 people see, he would probably have thought that person had 15 cups on him.
– Ibai (@IbaiLlanos)
The World Cup also managed to be trending topic on Twitterexceeding 16,400 tweets.
But what is happening??? 🤯🤯🤯
— Balloon World Cup (@BalloonWorldCup)
Of course, his hashtag #BallonWorldCup had a great movement, being used by great exponents of the world of sports, and celebrities and even by the Spanish Olympic Committee itself:
🇪🇸🎈 We are already in quarters! 🥳🎈🎈
– Spanish Olympic Committee (@COE_es)
Daale Francesco 🇵🇪🥇
— Albert Rogé (@albert_roge)
We are ready for <3
— KNekro (@KNekro)
Shakira celebrating the victory of Peru in the
— Adrian🐺 (@ShakiraFOv1)
Congrats everyone, it’s been amazing
— Gerard Piqué (@3gerardpique)
🇵🇪 PERU IS THE FIRST BALLOON WORLD CHAMPION! 🇵🇪
🎈 The novel tournament organized by and went to Francesco De La Cruz, who beat German Jan Spieb 6-2 in the grand final
🏆
📸
— SportsCenter (@SC_ESPN)
LOL
– Peruvian Floro 🇵🇪 (@FloroPeruano)
Will we see the World Balloon Championship become a regular sporting event in the future? Be that as it may, it was a great success among viewers on Twitch and a huge reach for brands that bet on innovation in online entertainment and new ideas in international sport and we are sure that new events will come.
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