How to use (well) the new hashtags on YouTube

More news is coming to the Google video platform, and now in order to make your content searches more agile the new hashtags on YouTube.

Hashtags are already so well known that they even become common visual elements in offline marketing campaigns, in addition to the fact that it is already associated with grouping of relevant topicsand while YouTube has long supported tags, until now hashtags on YouTube are a practical reality on the platform.

This is how the new hashtags work on YouTube

The new hashtags on YouTube may be included in video titles and descriptionsand they will work in a similar way to what you can already find on other digital platforms like , and of course , since in this case the hashtags will allow a search for content related to a certain category.

And while before you had to search for videos according to their title, now with hashtags on YouTube you can also find them in categories like #marketing, cities like # Madrid, soccer topics like #World2018 or any other you want to find and you just have to type it in the search bar to find the related content. You can see how these hashtags look at

The three hashtags on YouTube that describe the main categories are displayed at the bottom of the video and above its title when viewing from a mobile device, and in the same way that it happens in other , to the clicking on them you can access the list of videos that are classified under the same category.

How you should use hashtags on YouTube

Of course, like all the content that is shared on YouTube, they should also comply with their usage policieswhich are:

• Write the hashtag without spacesand if there are two or more words, join them: #TwoWords.
• Don’t add too many tags to the videos, since if it has more than 15 hashtags, they will be ignored and can even trigger the removal of the content in question.
• Do not add hashtags that are not directly related with the video.
• This forbidden to add hashtags that are intended to harasshumiliate, intimidate, publicly expose or threaten a specific person or group.
• The hashtags that promote violence or hate towards a person or group will cause the content to be removed.
• Hashtags are not allowed on YouTube with sexual content or sexually explicit.
• if you use offensive or obscene terms in the hashtags an age restriction will be applied to the content.

In addition, the hashtags on YouTube prohibit the use Ordinary descriptive content tags or repetitive phrases in the description.

This new display mode has been rolled out both for the mobile version, for Android devices, and on desktop computersand through them YouTube offers a new additional tool both for creators to get more viewing of their content, and for users to find more content related to their tastes and interests.

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