Dospharma, one of the largest eCommerce in Spain in terms of turnover, will pass into the hands of Atida, the European group of companies in the pharmaceutical sector that, among others, acquired Mifarma in 2019. After the operation, made public by Atida through a press release, both Dosfarma and Mifarma will continue to operate independently.
As pointed out Ernest Martin, general manager of Atida in southern Europe, “for now Both companies will continue to operate independently and in parallel, sharing the values of Atida. We firmly believe that this milestone offers all users the answer to the needs that as experts we have been able to detect after years of work working the Spanish market”. From DosFarma, John DesmontsCEO of the company, states that “It is a good opportunity to go further and that our experience and pharmaceutical knowledge can help all our clients”.
This is Atida, the great dominator of the online pharmacy in Spain
owned in turn by the British investment fund Marcol. At the time, the company issued a statement explaining that “Since its foundation in 2011, Mifarma has experienced tremendous growth to become the Spanish market leader for the third consecutive year. With this leadership position in our country, Mifarma joins OLP, a group specialized in the field of health, with the aim of creating the largest online pharmacy in Europe, offering a full range of products and services». Subsequently, Marcol decided to group his pharmaceutical business in a new brand, Atida.
In March of this year, eCommerce was renamed , as you can see in the presentation video of the new brand.
To fulfill this mission, the management team of Mifarma continued in the group. Ernest Martin, as general director of Atida in southern Europe, and the founders of Mifarma, Reme Navarro and Javier de la Rosa, forming part of the management team in southern Europe as director of Business Strategy and director of e-Commerce Development, respectively. .
Atida Plus is the online pharmacy of Atida, in its goal of becoming one of the leading online health platforms in Europe. With this restructuring Atida was formed by Atida Plus as eCommerce and Atida Pure as the brand name for a line of custom supplements launched in 2020.
Currently Atida has more than four million active customers in all the markets in which it is present, which it manages through a workforce of 700 workers.
The greats of parapharmacy eCommerce in Spain, owned by foreign groups
According to data from the , prepared annually by EShow, the podium of the online pharmacy and parapharmacy sector is led by mipharma (with sales of €108M in 2020), Promofarma (71M€) and Dospharma (€51.9M). In this way, if the operation is confirmed, the three giants of our sector would be controlled by foreign groups: Dosfarma and Mifarma in the hands of Atida and Promofarma
The Switzerland-based Zur Rose Group is one of the leaders in online pharmacy in Europe and one of Switzerland’s leading wholesale providers for physicians. The company is present internationally with very popular brands in Germany and such as DocMorris, and employs more than 2,200 people in Switzerland, Germany, the Netherlands, Spain and France. More than 12 million active customers In the main European markets, Zur Rose generated revenues of €1,662 million in 2020.
The control of these three eCommerces in the Spanish sector is incontestable. The following online pharmacies by billing are Farmavazquez.coma long way from Dosfarma (€23.9M) and Direct Pharmacies (€18.4M), owner of Miotrafarmacia.com.
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