All is one of the most recognized brands of jewelry and accessories In our country. With an enviable international projection, Tous’s bear It has become such a recognizable icon that hundreds of thousands of people wear it every day (both in its original version and in bags, bracelets, umbrellas, scarves… and even baby clothes.
As you can see, it seems that the company is very clear about how to succeed in the offline world… despite Today we will try to analyze How do they do it online?
Tous.com: design and usability
Despite the fact that Tous lives by and for design, its eCommerce does not exactly stand out for it. Tous.com surprises its visitors with a rather bland, generic, cold… and bland visual appearance. In any case, once we start buying one of their products, the impression improves, and a lot.
With a well-planned menu, which includes a very interesting and effective “gift ideas” category, locating Tous items is quick and easy, being able to filter and sort the search results based on a good number of criteria. In any case, the product sheets are once again cold and bland, which are only saved by the inclusion of several expandable photographs and complete descriptions of their characteristics.
Tous.com: shipping and returns
When receiving your purchases on the Tous website, you have three options: Standard (3/5 days with a cost of €2.95), Express (2 days, with a cost of €8.95) and the pick up at one of the physical stores of the brand ( 3/5 days, free of charge). That is to say: Tous opts for the most usual and classic way, without giving rise to the possibility of managing the delivery through alternative means such as a collection point or the use of automated lockers. Shipments are free in the standard format, for purchases over €49.
In case you need to manage a return, You have the possibility of doing it through the brand’s network of points of sale.
Tous.com: payment methods and other relevant aspects
One of the aspects to improve in this online store is the variety of payment methods made available to customers. Basically, because only the two main ones are accepted: the credit card: neither transfer, nor PayPal nor any other option that could better adapt to the specific conditions of each buyer.
For the rest, it is clear that Tous eCommerce has more light than dark: calls to action to subscribe to the , various contact channels with the company (free phone, eMail, chat, managed through iAdvize, ) visible and always present, interesting specific promotions that eliminate shipping costs… A good eCommerce for one of the most recognized (and recognizable) brands in the Spanish business scene.
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