With the passage of time, its vertiginous expansion throughout the world, and the number of Hollywood images recorded on our retina related to its iconic green mermaid, starbucks It has become one of the most popular brands worldwide. Guilty of excess caffeine (and sugar) in the blood of millions of people around the planet, the popular coffee shop chain is making efforts to adapt to the new habits that have emerged with the popularity of eCommerce and mCommerce.
Now, Starbucks takes another step forward announcing the start of home delivery of its popular milk mixes
Starbucks: coffee just a click away from your home
Although for the time being the initiative will be limited to certain metropolitan areas in the United States, the announcement of the beginning of the delivery of coffees at home by Starbucks arrives to become the dream of its followers around the planet, who now will not even have to make the effort to get up from their chairs or leave their homes to savor the products of the well-known chain
To achieve this, they will simply have to download the Starbucks mobile app and place your orders. This service is scheduled to start in 2015
“We are going to drive customer loyalty and commitment a step further by extending express checkout and ordering to include food and beverage delivery. Yes, the delivery of food and drinks in some markets“ (Howard Schultz, CEO of Starbucks)
Battle of mobile payment systems
In any case, these are not the only interesting statements that Starbucks has made in recent days. , the company had announced that Americans could soon start using the mobile payment application Square Wallet at more than 7,000 company locations scattered throughout the country.
Now, given the concern that the appearance of Apple Pay is generating in much of the retail sector, : “Apple Pay doesn’t make me nervous at all. Anything Apple or PayPal or others do to build a higher level of consumer trust in mobile payment is positive for the market at Starbucks. Soon, paying with bills and coins will be unusual»
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