Currently, the who are in charge of the process of storage, stock control, packaging, handling and shipping of products. However, there are many others that take care of this process themselves, or outsource the service. Which supposes, in most cases, a high cost of money and resources. The ideal for these situations is to locate a partner to take charge of this entire process so that you, as an eCommerce, can focus on selling the product.
The company we are talking about in this article is a good example of this. It is a family business that started in the mail business and has been evolving, adapting to the needs of the sector.
a family business
It was founded in 1984 by Francisco Sánchez Montilla, father of the current CEO Francisco Sánchez Escobar (Curro). In its beginnings, Mailing Andalucía was born with postal origin, offering its clients a printing, inserting and mailing service. Francisco Sánchez, the founder, worked as a civil servant before becoming a businessman, he was a non-conformist and a visionary. The letters, at that time, were the main channel of communication and functioned as one of the direct marketing channels of the moment. As the latter caught his attention, he decided to set up his own company, with the aim of managing correspondence and all kinds of business shipments, which is still active today.
In this second generation, Curro, Yolanda, Josefina and Mónica Sánchez, their children, take over the family business.
Logistics services have evolved over time and letters have remained in the background. Although Curro Sánchez told us how “Today, the company continues to print and mail more than 30 million letters a year. In the same way, we have changed the focus of the business, innovating and growing in the business line of services for ecommerce. The letters are no longer a sales tool, but rather are transactional documents, such as City Council taxes, traffic fines, energy bills, telephone, water, electricity, etc.”.
As the sending of letters dropped considerably over the years, a new focus was set on sending parcels at the service of today’s e-commerce. It was then that they decided to transform their business into a Fulfillment service for eCommerce. Term used to define the process of storage, reception, packaging and shipment of goods. With the aim of covering a market niche that was not very saturated until now and freeing the owners of large, medium and small eCommerce from this process, while reducing expenses, so that they can focus exclusively on the sale of their products.
What services does Mailing Andalucía offer to e-commerce
As we mentioned, Mailing Andalucía offers a Fulfillment service for eCommerce of any size. They are used to working with high workloads, «For some of our clients we manage up to 500 orders per day» Curro Sánchez explained to us.
“We not only take the package to a customer’s house, but we take care of the entire after-sales process,” he added. Their work ranges from storage, stock control, packaging and handling of products following the instructions of the clients, shrink wrapping services, of impression Y document managementuntil the provision of databases at the national level for direct marketing campaigns. In short, adding value to eCommerce and facilitating post-sale management.
The headquarters of Mailing Andalucía is located in Seville, where they store the orders of all their clients. But this is not a limitation for them, since they make both national and international shipments.
Competitive advantage and challenges of Mailing Andalucía
As Curro Sánchez told us: «We make tailored suits, we adapt to any need. For example, we have a client who buys his products by parts and we assemble it«. In addition, they deal with the entire process of changes and returns. «Another of our clients sells virtual reality glasses. When any of the products has an error or failure, we take care of disassembling them, discovering what the problem is and sending a solution to customers» he added.
On the other hand, unlike other logistics operators that require the package to have certain specific characteristics in order to deliver it, Mailing Andalucía offers «the absolute customization of the packages, according to the needs of the clients».
“Despite the fact that this year has been a bit strange, due to the circumstances of the health crisis, we have continued to work. Our challenges for this year are increase the benefits of our line of services for eCommerce» declared Curro Sánchez, in relation to the challenges of the company for this year.
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