It has been many decades since we first heard about AI. Many times it seemed far away to reach her and work with her in practice. However, artificial intelligence is changing the way organizations work, as in the case of Adobe, through its AI known as Adobe Sensei.
Douglas MontalvaoDouglas Montalvao, General Manager of Hispanics at Adobe’s Experience Cloud explains in detail what Adobe Sensei is and how Adobe’s artificial intelligence works.
Adobe Sensei: the force of Artificial Intelligence behind Adobe solutions
Nowadays, Adobe Sensei powers dozens of features of various Adobe products: Gives the marketing area the ability to generate and deliver information in an optimized way, using AI in real time without needing or demanding that the marketing user be an expert
As Montalvao himself explains:
«Adobe has different technologies and all of them have the objective of delivering highly competitive digital experiences for the final consumer, whether it is to grant the best product recommendations, create a personalization aligned to the needs of the client with a specific profile, with detailed tastes, as well as deliver creative content to the user.
Adobe Sensei It is not classified as a tangible product that is sold physically: it is technology that is invested behind the products of Adobe and has the ability to make decisions based on perfectly studied data. The great contributions in different areas range from recommend products on e-commerce platforms, where sometimes the same user does not even know what he needs and the same intelligence classifies his needs, the moment of life he is going through, understands the channel in which he is in real time and makes the recommendation, to the extent that the The customer chooses the product that was suggested to them, which is only possible when you are using AI behind the scenes.”
Adobe Sensei software is also capable of determining how to sell a product based on real-time conditions: classifies what should be selling, how much and how it should reach the consumer. If at a certain moment these actions do not achieve their objective, the software maps what is not working and takes actions to improve the sale.
Among other more palpable features of Adobe Sensei is sending email campaignsin order to predict what is the optimal way to deliver the message to the recipient, and decide the content within the email in order to maximize the response and therefore predict customer similarity.
Personalization in record time
Within the Adobe Creative Cloud area, Sensei can personalize the content in order to convert the work of thousands of people into one.
Thus, for example, using tools such as photoshop and lightroom, the artificial intelligence of Adobe Sensei is capable of identifying the components of the photographs, disassembles them and from the same photo can create an infinite number of contents. Solutions such as Adobe Premier Pro, After Effects, InDesign, Character Animation, Dimension and Illustration, are also capable of working with artificial intelligence, making their tools more efficient.
Of course, the solutions that have been mentioned before are the most known for Adobe users, however, there are more tools for Adobe Experience Manager-Assets, among which are Smart Crop, which transforms the content into the size you want, for the platform you need, and just by configuring tools within the solutions, saving a lot of time. On the other hand, the platform also has Automatic Text Summarization whose function is to return your texts in short and efficient summaries.
The AI solution for end users, SMEs and large corporate companies
Previously, the focus of technology providers was to provide intelligence so that companies were able to develop it internally and sold specific software for their own models, however this failed due to lack of technical knowledge, lack of resources and training to develop them, now this new technology can be delivered to marketing areas without the need to be an expert to use this tool.
Among its main public success stories are corporate companies such as , , , and , which work with Adobe solutions and behind the intelligence of Adobe Sensei. Everyone has access to Adobe Sensei: from the student who pays the simplest subscription to companies or corporations that work with Adobe solutions, everyone has the ability to access and use artificial intelligence.
“Adobe Sensei is the great differentiator of Adobe, and it is currently the area with the highest priority for the company, since its short and medium term objective is to continue investing in the area of research and development with the purpose of delivering solutions to the client every time. smarter that make their companies more efficient and competitive»Montalvao concludes.
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