You don’t have to be a professional designer or a hacker from the Adobe suite to have beautiful, original networks that encourage the visitor to stay walking through them without leaving. We can apply some simple tricks that will help us look like image professionals even if we really are not. Currently there is an infinity of , so we are going to categorize, being specific with what a trick for what network. With these tips in countdown format, you will have a network without much effort, start the transformation in 3, 2, 1…
3. Instagram, queen of queens par excellence
What does Instagram have to triumph over other social networks that it has been able to unseat? The answer is linked to today’s society: It is a vision network. It’s a comfortable network, you don’t have to read much, and at first glance we have a concept of what the profile wants to convey. Is a lazy netfor demanding bums we could say.
Find a corporate range
Yes, a range of colors. Sometimes it is not entirely feasible to choose a corporate color that identifies you and use it for absolutely everything. Since we are overexposed to information and images, there are very trite colors that can remind us of brands or people and that may not suit us, that’s why it’s better choose a range that has harmony and elaborate our feed with some tones that we like.
Our friend the color psychology, that we can understand very briefly knowing that the blue and green tones bring freshness and tranquility, the brown and tan ones seriousness and sobriety and the warm tones pulling to reds, oranges and pinks, femininity, passion and powerful feelings.
If you are a risk taker and dare to fluorine tones you will be able to attract the user’s attention, but you have to know how to combine them. That is why it is important that you choose a range and move within it, you will create a visual harmony that the user will perceive as comfort and beauty within your feed.
SIMPLICITY AND SPACE
When uploading your own designs to Instagram, it is always better an image that is perceived as simple, airy and uncomplicated, to promote the harmony that we talked about earlier.
The slightly saturated colors go well with these designs, within the range that we have already mentioned, you can play with the filters until all your photos have a similar tone. When you take pictures, it doesn’t matter if they aren’t perfect, now there are many mobile photo editors that let you handle the blurring so that it looks like the blurry photo was intentional.
Use typography as part of the composition
Sometimes it is difficult for us to know where to place the letters, the words that we need to put or that we want to highlight because we wait to have the design, and then we add the text.
This is a big mistake, the text has to be an active part of your design, occupy a space designated for it where it has the appropriate weight on the image, and what is more important: get the typography right. The trick? Search, search, search and do a constant trial and error. Once you have your composition made in this way, you will see that it is a fundamental part of the design.
2. Facebook, a little help from a blue giant
custom cover
Use your own design for the header of your fan page. This will give your page authenticity and if it matches the colors of your images and your Instagram feed, you will be able to start creating your network identity. It doesn’t have to be a very complicated design or an expert, you can use a gallery of royalty-free images and adjust the colors and saturation to your liking. As well as adding a logo (which you can create with tools like ), a watermark or an identifier that makes that image part of your profile.
The scope of the facebook fan page is the great mystery, since many people do not know that it can even allow e-commerce through her.
Make your header and your profile picture related
You can play with the image compositions and wink at some of them, or simply use the range of colors that you have previously chosen for your Instagram. Creates identity and consistency among all the compositions you have on the networks.
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1. Twitter, turbo-social network
When talking about Twitter, we have to say that it is the most instant network.
The information that is shared is read quickly and there is a lot of influx of information. Here we are in an ideal place to share infographics, graphs, relevant visual information which can have a much simpler design. The point in favor of Twitter is that it can have a lot of reach in a very short time. One of the key things to create your identity is that you configure your profile with your corporate colors. Use the color that predominates the most in your compositions for the theme of your profile, in this way when someone visits your Twitter, they will be immersed in those colors that will remind them of what or who they are visiting.
With these simple tricks you will achieve that desired level up of social networks that will make you go from being just another user to a potential designer with impressive compositional capabilities. (Or at least that’s what you’ll make your followers believe, nobody has to find out that you actually suspended the Art Attack crafts).
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