The Roi Up agency delves into the universe of , thanks to the launch of its “The ROIyalty Program” project. This initiative will be applied within the company’s human resources area, providing each new member of the Roi Up team with a free and customizable NFT, which will include useful information about their work and position in the company. Likewise, the most veterans within the company will have a premium format of their NFT.
The ROIyalty Program: build loyalty by humanizing
This initiative was launched at the end of April under the slogan ”ROI Up: unique as NFT”. From this date, people who enter the template will get their own personalized NFT for free, as a welcome gift.
Through this original system, the smart asset will reflect the information on functions, areas or departments where the new member will work. In this way, it is also will invite the staff to discover, in an interactive way, the main milestones of the company.
Reward continuity and celebrate welcome
The NFT ecosystem requires prior knowledge, so Roi Up Group will make available to its members the guidance from a ‘virtual tutor’ to start this immersive experience. The ROIyalty Program rewards its most veteran members by recognizing them with a special badge, an NFT inspired by their own image.
The company wants each member that is part of the Roi Up Group “feel like an NFT, unique, irreplaceable and with the ability to demonstrate its uniqueness”. And it’s no coincidence that he dedicated himself to creating a
carmen lopezHead of Human Resources of the company, states: «Although the world of agencies is especially volatile, we have historically managed a high rate of talent retention. That is why the company will continue to look for native digital talent applying innovative formulas, but without losing care of the profiles that have been with us the longest.
Diego Jimenezfounder and CEO of the company stated that «dfter a very hard stage due to COVID-19, we wanted to fully inaugurate this new normal rewarding and rewarding the effort and enthusiasm of the team. Roi Up’s dive into NFTs is a breath of fresh air that we all deserve.”
This launch by Roi Up Group coincides with the inauguration of its new office at its headquarters in Madrid and with the implementation of the hybrid labor system.
From internal implementation to its own service offer
The department, led by Vincent Sánchez, is already immersed in the preparations for the second phase of the ROIyalty Program, as well as how to implement them as a agency service within the B2B and B2C sector. Given this, he states the following: “We want to explore what NFTs can offer us, beyond the common conception of them (only associated with the artistic environment). Thus, We are going to motivate its responsible use to, in the short term, implement strategies adopted by our clients.”.
Image: Roi Up Group
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