Aliexpress redesigns its European logistics and opens a new center in Spain to speed up its deliveries – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

today announced a series of logistics solutions in collaboration with Cainiao, the Group’s logistics arm, in the midst of preparations for 11.11 (previously known as Singles’ Day and renamed as World Shopping Day). With this redesign of its logistics processes, Aliexpress ensures that «will guarantee deliveries of international orders in a maximum of 10 working days and improved service to millions of customers, creating one of the strongest cross-border e-commerce ecosystems in the world.” Taking advantage of this momentum and triple-digit growth in some key AliExpress markets -, Spain and – during 2020, the company has increased investment in technological innovations to support its global and local logistics.

“Clients all over the world expect efficient deliveries”, he claimed Wang Mingqiang, Global CEO of AliExpress. “Through our continuous innovations and strategic collaborations with Cainiao, we have enhanced our cross-border e-commerce ecosystem. We are now able to help our vendors deliver popular products in Europe and Latin America in extremely fast and efficient time frames. As we implement this supply chain improvement before 11.11, we are delighted to be able to deliver our products in a faster and safer way, at no additional cost to our customers.”

New sorting centers in Spain, France, Germany and Italy

The first novelty is the launch of a new 19,000 m2 sorting center in San Fernando de Henares, Madrid. Other similar centers that will speed up the delivery of packages to different destinations in the country will also start operating this month in France (Paris), Germany (Bremen) and Italy (Rome). These new centers have a combined maximum sorting capacity of around half a million packages a day, which is expected to double by the end of March 2022.

E-commerce shipments will be delivered to these hubs by truck from the eHub of Cainiao in Liège or of airports near the sorting centers to be processed depending on their final destination. Once the packages have been classified, the local collaborators will take care of the delivery.

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10 days for delivery of AliExpress orders from China

In the last year, the number of packages received and delivered by the logistics ecosystem of AliExpress has increased by 100%. In response to growing logistics needs and thanks to the collaboration with Cainiao, they have established five sorting warehouses and nine automated sorting centers in China so sellers can pre-stock their AliExpress products.

This significantly reduces shipping time and, along with an average of 80 charter flights per week, AliExpress now guarantees a maximum of 10 working days delivery for certain cross-border orders placed in Spain and France, 12 business days to Brazil and 5 business days to South Korea. Likewise, the company claims to have plans to extend these initiatives to more European markets.

Liège, the European logistics capital of Aliexpress

In recent years, Cainiao has developed its smart regional eHub located in the Liege airport in Belgium which is a key element in its global logistics network to connect charter flights between China and Europe. This is complemented by the deployment of an intra-European truck freight transport network that covers more than 30 European countries.

As the company explains, “Since 2020, AliExpress and Cainiao have actively developed overseas warehouses to improve the capacity and efficiency of cross-border logistics networks. Thanks to these warehouses, local deliveries of orders in Spain and France can be completed in a maximum of three working days. and in seven days for the rest of Europe. In the case of Spain, there are currently three merchandise warehouses in the Madrid area. Over the next year, Cainiao’s network of international warehouses will be greatly modernized with an emphasis on local logistics.”

Aliexpress will triple its network of automated lockers in Spain

For last mile delivery, a network of more than 20,000 order collection points in Spain, France, and Russia, combining thousands of collection points powered by local partners with AliExpress-brand Lockers developed and operated by Cainiao. These automated lockers They seek to offer a seamless shopping experience for consumers, who will be able to freely pick up their AliExpress orders. It is a practical solution that offers greater flexibility and security, while reducing the carbon footprint in last-mile processes. In the case of Spainthere are already more than 200 lockers with the AliExpress brand installed in Madrid and Barcelona, ​​and has announced that there will be more than 600 lockers by the end of the year.

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Recently, AliExpress has introduced a local order pick-up and delivery solution for sellers on the peninsula, operated by Cainiao logistics operator, GLS UK. Spanish AliExpress sellers can request this service at any time of the day. Thus, orders created in the system before 11:00 p.m. on the same day They will be collected at the door of the seller’s business by the logistics operator GLS Spain during the next business day. and will be delivered to the final consumer within a period of three business days. The service will be available in mainland Spain with prices from 3 euros per package.

AliExpress Logistics Service standard pickup is available from a single package and there is no limit on the number of packages which can be picked up at the vendor’s door. Rates are calculated per kilo and the minimum is set at 1kg. For the calculation of the rate of each shipment, the greatest physical or volumetric weight will be taken into account.

Sellers who use AliExpress Logistics Service will receive a monthly statement with the consolidated amount to be paid during the following 30 days. As a launch promotion, orders managed through this service between October 5, 2021 and March 31, 2022, will benefit from a discount of 0.5 euros per order, which includes orders corresponding to the next great chinese Giant Discount Party, as well as Christmas and Christmas, the time of year with the most online sales.

Aliexpress launches a punctuality guarantee

Additionally, AliExpress will introduce a punctuality guarantee in Spain and France before 11.11. This service will be applicable for any orders that are shipped from China warehouses as well as from Cainiao’s overseas warehouses, and AliExpress will automatically refund a coupon worth 1 USD (or its equivalent in local currency) per order in case the packages arrive late.

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These changes in Aliexpress logistics come just in time for 11.11, in order to offer customers around the world a much shorter delivery guarantee. “AliExpress will commit more resources to support its business goals, where bringing more local sellers onto the platform is a key element. Improving the international warehouse network and order delivery solutions such as AliExpress Lockers will be key to improving the customer experience, one of AliExpress’ main business goals in the coming years.”explains the company.

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