The growing digital transition of recent years has generated a disruptive change in today’s society, both economically and culturally. What has led to rethink the skills and abilities that people need to be able to face the challenges of this new era marked by technology and digital media.
Thus, today the development of digital skills They have become a basic need for anyone. When we talk about digital skills, we refer to the knowledge and skills necessary to perform any type of task within the digital ecosystem. Whether for communication, content creation, research or even the management of social profiles.
Digital skills are the basis of the current professional profile
Considering the importance of digital skills, it is not surprising that they have become the essential skills for today’s professionals. Since, in recent years, the business sector and the economy in general have been faced with a continuous digitization process, which has imposed a change in the approach of the different business models, giving priority to the most related aspects with the digital ecosystem.
In this way, in recent years there has been a continuous demand for workers who can function in different digital media, and with the ability to adapt to new and innovative media and work tools. That said, developing in the use of new technologies, current trends and digital media are fundamental aspects for the profile of a current professional. Being determining factors when it comes to getting a job in the areas of greatest demand today, such as marketing, design, cyber security, programming, content creationamong many other disciplines. These skills are even decisive when starting a business, as they will allow a broader development from a personalized management.
Vocational training has made a leap from face-to-face to online
Digital skills are something relatively new, which have emerged through technological development, which is why we do not commonly find them in traditional professional training, such as universities. This has generated in response the appearance of a wide variety of online education and training platforms, which focus on the development of communication skills. analytics and web design, eCommerce, marketing, etc.
Among these we can highlight the European University, a Spanish private university that offers courses, diplomas and university degrees, from undergraduate to master’s degrees, both digitally and online. Thanks to this, it is located between the top 5 universities in Spain and has managed to build a community of more than 83,000 students.
In its catalog of studies we find more than 100 online degrees that range from a course on Football Analysis based on data to a Master’s Degree in Law. Among these, it has a series of more specific, among which the following stand out due to their relevance to the current labor market:
University Expert in Web Analytics
The It is focused on development as a data management professional, as well as performance analysis based on marketing campaigns or web positioning. The curriculum of this 6-month degree covers from the analysis and evaluation of data and KPIs and the management of the most important analytical tools on the web such as: Google Analytics, Adobe Analytics, Google , Tableau and Microsoft Power BI.
Likewise, it also offers an approach to process optimization on web pages, as well as performance analysis and the use of UX tools.
University Expert in SEO and SEM
SEO, or search engine optimization, and SEM, search engine marketing management, are two of the most important skills in the new job market. These are essential for any type of task that is carried out within the digital ecosystem, such as content creation, managing social networks or stores, creating marketing campaigns, among others.
East It also has a duration of 6 months, it guides the student from the basic aspects of digital marketing to much more specific aspects, such as integrated online advertising.
University Expert in eCommerce
This course in eCommerce focuses on one of the sectors of the economy with the highest growth in recent years, electronic commerce. It ranges from the basic knowledge of what an eCommerce is, to the creation of marketing strategies and the logistics tool management essential for the operation of any business. With what it seeks to create a complete professional within the field of electronic commerce, either for the management of its own business or for third parties. Likewise, this course has a duration of 6 months.
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