Pinterest has announced the international expansion of its new shopping features for consumers and merchants in Spain, as well as in Italy, Austria, Switzerland, the Netherlands, and Mexico. In this way, users will have the opportunity to buy directly from pins, on boards, from search, or when using Lens camera search.
A new shopping experience on Pinterest
To buy since the search
When users visit Pinterest to search for ideas like “home decor ideas”, they will find a purchase tab with 100% valid results to buy. They will also be able to filter by price and brand to find products according to their style and budget.
Shop with Lens
This action connects offline inspiration with online ideas that can be bought on Pinterest, thanks to the sight search. When Pinterest users see something that inspires them in the real world, they can take a photo with the Pinterest camera and conduct a visual search for similar in-stock fashion and home products.
Buy from the Pins
“Users are often inspired by images they see on Pinterest and want to know how they can purchase the items displayed on them. From now on, when you click on a Pin that interests you, The products and purchase categories that appear in the image will be displayed»explains the social network.
product pins
When users discover products they like, additional details will be displayed, such as the price, shipping options and reviews, offering the possibility of buying it from the seller’s website.
Shop from the boards
Finally, users will be able to see a “Shop” section on their boards, with in-stock product ideas drawn from or inspired by their saved content.
Recommendations on products and trends
In addition, the social network has announced the launch of its tool Shopping Spotlights (featured purchases), which will show expert recommendations and trends from influential fashion and decoration creators, as well as publishers, in what is a further step in its evolution as an exploration and discovery platform oriented to online shopping. As if it were a personal stylist, and with the appearance of a magazine editorial, this function seeks to motivate purchases of fashion items.
As the company explained in a statement: “For Pinterest, there is a big difference between shopping and just buying: inspiration. A more inspired online shopping experience offers the best of shopping, making it possible anywhere. The number of Pinterest users who engaged with shopping spaces on Pinterest grew more than 200% over the past year.”
New tools for sellers
On the other hand, the social network has announced that it will expand its set of tools to help small merchants, with three new features:
1. Merchant Programs verifieds
Pinterest launches the Verified Merchant Program for retailers whose products and website meet strict quality requirements and provide a positive customer service experience. Verified merchants will have a special blue check mark on their profile and will benefit from increased distribution on high purchase intent experiences and metrics like conversion reporting. Retailers interested in joining the program can get more information at .
Purchase tab in profile
An updated profile allows merchants to transform their shop tab in a showcase with featured products in stock and organized by category, featured product groups and dynamically created recommendations.
product labeling
With the product tagging feature, merchants can add inspiring images and label them with products available for purchase. When users discover a Pin with tagged products, they will be able to see the product details (such as title and price) directly on the image, and they can click the tag to visit the product Pin for more information.
As Dan Lurie, International Director of Shopping Products at Pinterest explains, “People have always come to Pinterest to go shopping: they use the platform to discover new ideas and actively consider what to do or what to buy to make them come true. We want to help users find the right products and trust that they have made a sound decision by choosing trusted merchants., with a seamless shopping experience. We are very excited that users from more countries can go from inspiration to purchase from anywhere on the platform. We are already one step closer to fulfilling our goal of making any Pin easy to buy.”
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